Greenhouse capital of the Netherlands to host ‘Rebirth of Ukraine’ trade event

Greenhouse professionals and other stakeholders from Ukraine’s horticulture industry will meet with their Dutch counterparts during a ‘Rebirth of Ukraine’ event in Westland, the greenhouse capital of the Netherlands, between 24 and 26 April 2024. Dutch greenhouse builders and technology suppliers will aim to introduce greenhouse technology that will result in commercially valuable implementations within Ukraine’s greenhouse developments.

Russia’s war against Ukraine resulted in many casualties, occupied municipalities and the destruction of bridges, critical transport infrastructure and food production sites.

Pre-war, the northern territories supplied the entire country with berries and fruits but are now occupied or heavily damaged following the destruction of the Kakhovka hydroelectric station. Devoid of homegrown fruits, Ukrainians are now forced to source these products abroad, which often comes at a higher cost.

Therefore, one of Ukraine’s pressing issues is to become more self-sufficient in food. Many municipalities in Ukraine plan to build greenhouses.

Also, Ukrainian agribusinesses strive for significant changes and processing technologies and, therefore, need international partners, such as Dutch companies, with their experience. Simultaneously, the Ukrainian market offers new opportunities even during the ongoing war for Dutch companies.

The ‘Rebirth of Ukraine’ mission will take place between 24 and 26 April in Westland. It will hopefully open new mutually beneficial opportunities for both parties.

Dutch greenhouse companies will not travel to Ukraine but will receive a high-level trade delegation from Ukraine. Participants will discuss specific pathways toward economic recovery in Ukraine.

The Netherlands continues to support Ukraine’s development resolutely through public-private cooperation.

Organisers of the ‘Rebirth of Ukraine’ include the Municipality of Westland, World Horticulture Center, Mayors’ Club Ukraine in association with the Embassy of Ukraine in the  Netherlands (TBC), Economy of Trust Ukraine Inc (EoTU), Ukraine Municipalities Economic Development Agency (UMEDA), Ukraine Development Alliance, the Ministry of Foreign Affairs of the Netherlands, The Netherlands Enterprise Agency (RVO), and the Netherlands’ employer’s organisation VNO-NCW.