Flowers and fashion combine at ante-premiere The Hague Fashion Week

THE HAGUE, Netherlands: The Hague had its ante-premiere of its Fashion Week on Friday June 28 with an explosion of colours. Models in evening gowns and cocktail dresses trod a walkway as music echoed off the sumptuous and dazzlingly colourful displays of Calla, Chrysanthemum, Gerbera, Kalanchoe, Campanula and Lisianthus, grown by members of the Decorum Company: a joint venture of cut flower and potted plant growers from the Netherlands.

For the occasion fashion designer Michelangelo Winklaar presented two dresses in snowy white, providing the perfect backdrop the colourful flowers the models carried in their bouquets.

It was not the first time Decorum and the fashion industry worked together. In September 2015 Dutch fashion designer Ronald Kolk tapped also into flower power during his catwalk show.

The Hague Fashion Week will make its official debut in 2020.

↑ Back to top