NOORDWIJK, The Netherlands: Fleuroselect is proud to present the six entries in this year’s FleuroStar Contest. Each of these new introductions vies to be the next ‘Winner with the Wow Factor’, the variety with the highest visual impact at point of sale.
The FleuroStar Contest will be held during the FlowerTrials® at nine locations in The Netherlands and Germany: Beekenkamp, Benary (at Kébol), Dümmen Orange (New location in Aalsmeer region), Fleuroselect stand at Takii, Florensis, PanAmerican/Kieft Seed, Sakata, Selecta one (German location) and Syngenta Flowers.
Over 30 professionals from a cross-section of breeding, production and retail as well as trade journalists (including FCI) and marketing specialists choose the Winner with the Wow factor. During the FlowerTrials® each judge will cast his/her vote after visiting one or more of the 9 Contest locations in the Netherlands and Germany. The winner is the variety with the highest average score on commercial potential and point of sale attractiveness.
Begonia elatior Dreams Garden MacaRouge submitted by Beekenkamp Plants
Feel like revitalising your outdoor space with an overload of sweetness? This vibrant red beauty is an excellent performer that is easy to take care of. Dreams Garden MacaRouge is an upright Begonia for outside spaces showing an abundance of single, bright red flowers with a sweet yellow heart. MacaRouge is a vigorous grower that looks wonderful in containers on the patio but also adds a colour burst to the beds. This cutting-raised Begonia will refresh the garden with its dashing colour until the first frosts and requires little maintenance.
Begonia x hybrid Viking Red on Chocolate submitted by Sakata Ornamentals
Looking for an all-weather performer that is fast-growing and offers massive colour? Viking Red on Chocolate from Sakata Ornamentals offers sturdy, shiny leaves in a unique, dark chocolate shade, the darkest on the market in any weather condition, contrasting beautifully with the bright red flowers. This interspecific hybrid Begonia branches well, flowers early, performs in the cool seasons as well as hot summer and offers masses of flowers right up until the first frosts. Viking Red on Chocolate is the perfect choice for garden beds or landscapes and quickly fills up big containers on the terrace or patio.
Pelargonium interspecific Pretty Little Pink Splash submitted by Syngenta Flowers
Looking for a vibrant colour shot for outdoors? Pretty Little Pink Splash from Syngenta Flowers is the perfect gift item that brightens up any outside corner. Top notch interspecific breeding resulted in this gorgeous vegetative Pelargonium with plenty of single, bicolour flowers in irresistible pink shades. This well-branched, sturdy plant is heat tolerant and performs outstandingly. Pretty Little Pink Splash has a mounded plant shape and is ideal for adding a blinding dash of colour to the terrace.
Pelargonium hybrid Red Explosion submitted by Florensis
The latest Pelargonium hybrida from Florensis is super sustainable! This flexible, versatile newcomer is suited for a profitable production as it stays naturally compact without any use of PGR. With its attractive intense zonal leaves and red flower power, Red Explosion is a real colour burst that brightens up any green space. This Pelargonium is self-cleaning and has a great summer performance. Red Explosion is highly consumer-friendly: it makes masses of flowers until autumn, is heat and drought resistant and does not require any maintenance at all.
Pelargonium zonale Survivor Idols Rosalinda by Dümmen Orange
The sweetest of flowers on the most sturdy plants, that’s Survivor Idols Rosalinda. The latest Pelargonium zonale from Dümmen Orange shows a multitude of double flowers that look like mini-roses in a stunning bright pink shade. The dark, healthy foliage is the perfect background to highlight these charming blooms. Survivor Idols Rosalinda displays excellent branching power and is not only suited for the balcony, terrace and garden but is also a strong performer for landscaping. This newcomer from cuttings is compact, easy to care for and will bloom all summer until autumn.
Xerochrysum bracteatum Granvia® Gold submitted by MNP flowers
Go ahead and touch me! Create your own sunny space with this spectacular new strawflower! Granvia® Gold from MNP Flowers shows remarkable big flowers with an intense, bright yellow colour and a heart that produces orange pollen at a later stage. The petals have a unique structure of crispy paper-like petals that will grab your attention straight away. Granvia® Gold is much stronger, better branching and earlier flowering than other varieties on the market. This Xerochrysum is easy to grow and has an excellent garden performance.
FleuroStar Evening Event
The new FleuroStar winner will be revealed during the FleuroStar Evening on Thursday 13th June at Syngenta Flowers, De Lier, The Netherlands. Registration for this evening are taken via the Fleuroselect website. www.fleuroselect.com