Dümmen Orange appoints Perry Wismans as new Director of Business Development

DE LIER, Netherlands: Dümmen Orange, breeder and propagator in floriculture, announced  that Perry Wismans has been appointed as Director of Business Development.

In his new role, Perry will focus upon bringing the very valuable Research & Development pipeline of Dümmen Orange to  clients and markets.

Perry Wismans (1968) was born and raised in the Netherlands. He is an entrepreneur with a proven track-record for bringing product innovations to market. Much of his professional career has been dedicated to building one of the World’s most respected companies in ornamental horticulture. In that role he was one on the driving forces in developing the Dümmen Orange organisation into the industry leader it is today.

“Perry is an innovator at heart”, said Hugo Noordhoek Hegt, CEO of Dümmen Orange. “He developed and implemented different game-changing ideas which not only have brought tremendous value to the Dümmen Orange organisation but also to its customers.”

“I’m honoured and grateful to the board for the opportunity to help lead this exceptional company of creative, dedicated and talented professionals,” said Perry Wismans. “We work in a wonderful industry with passionate partners throughout the value chain. I look forward to connecting with our customers and as we work to produce innovative, relevant and beautiful products for them. This is an opportunity that any floriculturist would welcome.”

Hugo Noordhoek Hegt concludes, “Various innovations that were created under Perry’s guidance have been recognized with industry awards such as the Greenhouse Grower’s Medal of Excellence, the Ball Seed Platinum Supplier Award, the FleuroStar Award as well as numerous Top Breeder awards. I’m looking forward to working with Perry in the next years.”


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