Dümmen Orange announces new brand name to encompass its entire range of lavender

The International Association of Horticultural Producers (AIPH) members consist of thousands of growers of flowers and ornamental plants around the world who are together united by one essential goal – promoting the place of plants in people’s lives.

Our Annual Review in 2023 marks AIPH'S 75th Anniversary and the many activities we have achieved

Learn more

AIPH is responsible for approving the world’s most exceptional horticultural expos creating long lasting green legacies in cities across the globe.

Preferred Partners

expos@aiph.org

AIPH Blooming Economies & Cities to Inspire The World 2.0. Up-to-date statistics from recent Expos hosted in Asia and Europe.

Learn more

AIPH hosts several conferences, webinars and events such as the International Grower of the Year award throughout the year. Read about these along with the latest news about the association’s activities.

Latest News

info@aiph.org

The AIPH International Grower of the Year Awards celebrate the best of the best in ornamental horticulture

Learn more

AIPH’s key aim is to stimulate demand for ornamental trees, plants and flowers worldwide. We are committed to supporting growers in achieving this by protecting and promoting the interests of the industry.

info@aiph.org

The fate of the Cascade rule for the breeder of new varieties

The AIPH’s Global Industry Intelligence Centre (GIIC) is an international hub for industry information and knowledge exchange.

International Statistics Flowers and Plants Yearbook

Consultancy and Bespoke Reports

info@aiph.org

The report contains research into; Working middle class in China. Domestic production in China & Retail research summary of the floral retails survey.

Download

AIPH Green City activities promote the essential role of plants in creating vibrant urban areas in which people and businesses can thrive.

greencity@aiph.org

AIPH World Green City Awards 2024

Learn More

Home > Netherlands Novelties > Dümmen Orange announces new brand name to encompass its entire range of lavender

Ron van der Ploeg

17 June 2021

A New LaDiva: The LaDiva Big Night French lavender (Lavandula stoechas) by Dümmen Orange is an exceptional new lavender variety for the 2021/2022 season. It is being launched by the international plant breeding company at the same time as the LaDiva brand. The new brand will incorporate all the company’s existing and future lavender varieties going forward. (Image: Dümmen Orange.

DE LIER, Netherlands: Dümmen Orange announced the launch of LaDiva, the new brand name for its entire range of lavender—from Lavandula angustifolia and L. stoechas to L. dentata. The company has also added two new cultivars to the range for the 2021/2022 season.

The new name promises to draw greater attention and generate stronger brand recognition for the company’s lavender varieties with their stable properties, uniform starting material, and popularity among consumers, not least because of the varieties’ tolerance to heat and their insect-friendly nature.

Dümmen Orange is launching two new lavender highlights for the 2021/2022 season to complement its assortment: Lavandula angustifolia LaDiva Vintage Violet and Lavandula stoechas LaDiva Big Night.

LaDiva Vintage Violet is easy to grow and suited for programmable cultivation. This new variety starts flowering in its first year of cultivation and, the company say the variety is tolerant to heat and drought. It also has an abundance of flowers, making it a popular food source for insects. Medium-compact in habit, the plants grow to around 25 to 30 cm tall and are ideal for producing in 2-liter containers. Vintage Violet is suited to any type of planter or flower bed, or landscape.

The new LaDiva Big Night French performs well in the garden, which is shown to its advantage both in private gardens—either on a balcony or patio, or planted out in a bed—and in professional gardening and landscaping projects.

The colour contrast achieved by the dark inflorescences that rise above the greyish leaves make this new variety captivating. The plants have a dense, compact growth habit and can be grown in 2-liter containers. LaDiva Big Night flowers in the first year and is extremely heat-resistant and insect-friendly.