Dümmen Orange announces new brand name to encompass its entire range of lavender

A New LaDiva: The LaDiva Big Night French lavender (Lavandula stoechas) by Dümmen Orange is an exceptional new lavender variety for the 2021/2022 season. It is being launched by the international plant breeding company at the same time as the LaDiva brand. The new brand will incorporate all the company’s existing and future lavender varieties going forward. (Image: Dümmen Orange.

DE LIER, Netherlands: Dümmen Orange announced the launch of LaDiva, the new brand name for its entire range of lavender—from Lavandula angustifolia and L. stoechas to L. dentata. The company has also added two new cultivars to the range for the 2021/2022 season.

The new name promises to draw greater attention and generate stronger brand recognition for the company’s lavender varieties with their stable properties, uniform starting material, and  popularity among consumers, not least because of the varieties’ tolerance to heat and their insect-friendly nature.

Dümmen Orange is launching two new lavender highlights for the 2021/2022 season to complement its assortment: Lavandula angustifolia LaDiva Vintage Violet and Lavandula stoechas LaDiva Big Night.

LaDiva Vintage Violet is easy to grow and suited for programmable cultivation. This new variety starts flowering in its first year of cultivation and, the company say the variety is tolerant to heat and drought. It also has an  abundance of flowers, making it a popular food source for insects. Medium-compact in habit, the plants grow to around 25 to 30 cm tall and are ideal for producing in 2-liter containers. Vintage Violet is suited to any type of planter or flower bed, or landscape.

The new LaDiva Big Night French performs well in the garden, which is shown to its advantage both in private gardens—either on a balcony or patio, or planted out in a bed—and in professional gardening and landscaping projects.

The colour contrast achieved by the dark inflorescences that rise above the greyish leaves make this new variety captivating. The plants have a dense, compact growth habit and can be grown in 2-liter containers. LaDiva Big Night flowers in the first year and is extremely heat-resistant and insect-friendly.


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