DNA-cutting ceremony marks official opening of GenNovation

Author: Ron van der Ploeg

WAGENINGEN, Netherlands: Anthura, joined business partners Dekker Chrysanten, Florensis and Gebr. Vletter & Den Haan on Monday 9^th March for a ribbon cutting ceremony that officially marked the opening of GenNovation, a state-of-the-art molecular research centre to accelerate breeding operations and develop varieties that can be cultivated more sustainably.

The new laboratory is located in the Wageningen Agro Business Park (The Netherlands), which will serve as GenNovation’s home base. The molecular laboratory will be used for the development and application of DNA markers on behalf of the partner companies.

Established in 2017, GenNovation is a partnership between Anthura, Dekker Chrysanten, Florensis and Gebr. Vletter & Den Haan, four leading companies in the ornamental horticulture sector. The aim of this strategic partnership is to develop and implement new breeding technologies. GenNovation is a platform that promotes the exchange of knowledge between the partners.

Pictured left to right are the representatives of  Gebr. Vletter & Den Haan (Arie den Haan), Dekker Chrysanten (Henk Jacobs), Anthura (Mark van der Knaap) and Florensis (Leo Hoogendoorn) on Monday for a ribbon cutting ceremony that officially marked the opening of their joint GenNovation laboratory in Wageningen.