16 February 2023
Chrysal’s boss Peter Vriends, who has been with the company for five years, stepped down on 13 February 2023. Meanwhile, the flower food manufacturer has named Remko Muntinga as the company’s new CEO.
Muntinga has worked at Chrysal since 2014 as Operations Director and subsequently as Chief Operating Officer responsible among others for the implementation of strategy. He also has vast work experience with KraftHeinz where he had several senior positions in different countries. Remko graduated from Wageningen University and has followed several management trainings among which at Insead Fontainebleau.
Outgoing CEO Peter Vriends says, “In the past five years, our company has experienced impressive growth. Important steps have been taken in the field of sustainability. With Remko we have a trusted and strong successor who can ensure continuity and growth within Chrysal with a strong focus on sustainability. Remko is a driven and result-oriented people manager. With his passion for sustainability and continuous improvement, he can make an important contribution to the further growth of Chrysal”
In accepting his new role Remko Muntinga says, “I would like to thank Peter for his leadership in recent years and admire his choice to choose life and not work. For me, the definition of a CEO is not only that of Chief Executive Officer, but also that of Chief Engagement Officer. I look forward to working more intensively with all stakeholders and accelerating the process to make our flower chain even more sustainable. With our products and services and our global team of passionate experts, we can add even more value for our customers and strategic partners in addition to the trusted unparalleled delivery reliability.”