Ball Colombia will no longer distribute HilverdaFlorist’s cut flower portfolio

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Home > Colombia Markets > Ball Colombia will no longer distribute HilverdaFlorist’s cut flower portfolio

Ron van der Ploeg

11 November 2021

EL ROSAL, Colombia: Dutch based plant breeder and propagator HilverdaFlorist will change distributor in Colombia. From 1 January 2022, the distribution of the company’s cut flower portfolio will be performed by HilverdaFlorist Colombia. To date, Ball Colombia represents the company’s gerbera range in Colombia.

The distribution channel transition is carefully chosen to bring production and sales of HilverdaFlorist’s full range of cut flowers under one roof at the company’s premises in Colombia which are near El Rosal, north west of Bogotá.

HilverdaFlorist Colombia will produce and commercialise the company’s entire cut flower assortment including carnation (standard and spray carnation), SPARKZ (Solomio, Raffine, Breanthus, Star, Parzival), alstroemeria (traditional and Florinca), gerbera (standard, mini, pomponi, piccolini and FireworX), limonium (statice, sinensis, perennial), scabiosa, gypsophila and helleborus.

HilverdaFlorist thanks Ball Colombia very much for its excellent commercial representation during the past years and for their support provided in this transition.

All production and commercial processes will be transferred from Ball Colombia to HilverdaFlorist Colombia as per January 1st, 2022, as well as the showcase.

HilverdaFlorist focuses on the breeding, propagation and development of an extensive range of cut flowers, pot and garden plants. This is done with a strong drive and focus on innovation. HilverdaFlorist is the supplier of high-quality young plant material suitable for every climate and cultivation requirements.

HilverdaFlorist Colombia is the young plant supplier of the complete Hilverda Florist cut flowers assortment in Latin America. HilverdaFlorist Colombia is a subsidiary of HilverdaFlorist located in The Netherlands.

Ball Colombia Ltda. as part of the Ball Horticultural group, distributes seeds, plugs, cuttings and TC plants in Central and South America as well as Kenya and Ethiopia, offering our own genetics and representing third parties in the region.