FloraCulture International (FCI) magazine, supported by the International Association of Horticultural Producers (AIPH), are delighted to announce the first global live-stream wedding flowers industry event on Monday 25 October from 3pm to 4.30pm (Central European Summer Time). And you’re formally invited to attend.
Wedding ceremonies are unthinkable without flowers – they add colour, joy, fragrance and help set the mood of celebration. The value of the global wedding market was reported to be over $300 billion in 2019. Then the virus chaos struck, and wedding celebrations stopped in 2020.
This free webinar will demonstrate that the wedding markets are indeed blooming again.
With no expense spared, we have hired a perfectly preserved historic residence full of romantic charm, with eight hectares of parks in the centre of an unspoiled valley just a few minutes from Lake Garda. The Villa Mosconi Bertani estate will be this free webinar’s elegant backdrop to update our online guests about the global wedding flowers market in 2021, the increased demand expected for 2022, and the latest trends in bridal bouquets, boutonnieres, and floral centrepieces.
During this free event, we will have interviews with Simona Polli, chief editor of White Sposa; top florists and event planners Patrizia Braida from Bloom’s Academy and Elisa Mocci from Elisa Mocci Events.
The keynote presentation is from floral wholesalers OZ Export and Hamifleurs. The main focus will be on the value of looking for solutions and ways to improve collaboration between wholesalers, florists and wedding event organisers.
Event organiser Valeria Randazzo from Italy’s leading horticultural trade show Myplant&Garden will be on hand to reveal the first details about the Wedding Pavilion at the forthcoming Myplant show (February 2-23, 2022).
Preparations for the event are underway, and more details will be available soon. Registration will go live in the first week of September, but you can register your interest to attend by clicking the button.