Direct Economic Impact

Hosting an Expo requires a significant investment, but its economic impact is often much higher.​​ We have conducted a study to estimate the direct economic impact, based on visitor spend in the host city while visiting the Expo solely.​​The following projected attendance, visitation and economic impact are based on average AIPH expo days and attendees across different expos, typically consisting of 30% local residents and 70% visitors. The split of international/domestic visitors will vary based on location and ease of access to nearby countries.​​ Not included in this study are indirect economic benefits such as the creation of new jobs, delivering a positive economic impact across sectors; revenues from infrastructure use and increase of land cost, increased investment, growth of workforce skills – all the impacts creating a positive economic dynamics for decades after the Expo.​

Average projected attendance, visitation and direct economic impact across different Expos

Text reads: 158 Expo Days; 5.8m Attendees; 36.9k Daily Attendees; 4.5m Unique Attendees¹; 5%-50% Inter. 20%-65% Dom. Visitors; 2.6m In-scope Visitors²; 5.6m Visitor Nights³; €527m Direct Economic Impact⁴

1 Assuming 1.3 average days attended. 2 100% in-scope day-trippers and 80% in-scope overnight visitors. 3 Estimated 2.65 average nights for overnight visitors. 4 Assuming 15% day-trippers, 85% overnight visitors; €90 daily spend per overnight visitor and €38 per day tripper.​

Case study: 2003 IGA, Rostock, Germany (A1)​

​Budget: € 88,2 m (state subsidies)​

2003 IGA, Rostock, Germany (A1)​

Attendance, visitation and direct economic impact:​

Text reads: 171 Expo Days; 2.6m Attendees​; 15.2k Daily Attendees​; 1.9m Unique Attendees¹; 51% Inter.​ 20% Dom. Visitors; 1.2m​ In-scope Visitors²; 2.5m Visitor Nights³; €262m Direct​ Economic Impact⁴

The post-expo reports for 2003 IGA did not include all data required to undertake economic impact calculations. As such, assumptions from other global events have been used in relation to average visitor nights, daily spend, day-trippers, overnight and in-scope visitors. ​

1 Assuming 1.3 average days attended. 2 100% in-scope day-trippers and 80% in-scope overnight visitors. 3 Estimated 2.65 average nights for overnight visitors. 4 Assuming 15% day-trippers, 85% overnight visitors; €100 daily spend per overnight visitor and €46 per day tripper.

Case study: 2010 Taipei International ​Flora Expo, Chinese Taipei (B)

Budget: € 283,8 m

Attendance, visitation and direct economic impact:

Text reads: 171 Expo Days; 8.9m Attendees​; 52.4k Daily Attendees​; 6.8m Unique Attendees¹; 7% Inter.​ 66% Dom. Visitors; 4.1m​ In-scope Visitors²; 8.9m Visitor Nights³; €719m Direct​ Economic Impact⁴

The post-expo reports for the 2010 Taipei IFE did not include all data required to undertake economic impact calculations. As such, assumptions from other global events have been used in relation to average visitor nights, daily spend, day-trippers, overnight and in-scope visitors.

1 Assuming 1.3 average days attended. 2 100% in-scope day-trippers and 80% in-scope overnight visitors. 3 Estimated 2.65 average nights for overnight visitors. 4 Assuming 15% day-trippers, 85% overnight visitors; €78 daily spend per overnight visitor and €31 per day tripper.​

Sustainability Enhancing Reputation Developing Cities Driving Tourism Education and Inspiration Institutional Capacity Legacy Download the Blooming Economies & Cities To Inspire The World Report Download the Application Guide for World and International Horticultural Expos Apply To Host An Expo

Contact


T: +44 (0) 1235 776160

E: expos@aiph.org

Latest posts

AIPH Green City Conference to showcase urban greening in arid climates

Water availability, urban heat island effect, and energy use are major concerns shared by desert cities around the world. Taking…

Connecting people with living green for healthier cities

Living green has a crucial role to play in developing liveable cities by contributing to social, cultural, environmental, physical, and…

Young International Grower of the Year Winner Joins the Youth Jury for the AIPH Youth Award

AIPH and GYBN are proud to announce that the winner of the coveted Young International Grower of the Year Award…