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A trade show for growers and breeders: PLANTARIUM|GROEN-Direkt

The inaugural edition of the PLANTARIUM|GROEN-Direkt international nursery trade fair will take place in Boskoop, the Netherlands, between 24-25 August 2022

For two days, the product of growers and breeders will be central at this AIPH-approved International Horticultural Trade Exhibition.

The new trade exhibition is the result of collaboration by the organisers of the PLANTARIUM and GROEN-Direkt. The pair have one aim: to provide a trade show where growers locally and abroad can gather to showcase garden plants and share knowledge, best practices, new ideas and techniques so that horticulture never stands still. 

AIPH Secretary General, Tim Briercliffe commented: “AIPH is pleased to have granted its approval to PLANTARIUM|GROEN-Direkt.  The exhibition will provide a unique opportunity to see the new plants being introduced from around the world and to re-connect with producers and suppliers.”

The total surface area of the fair is 22,000m2, and more than 200 international exhibitors are ready to participate. The green sector’s leading companies will join suppliers, alongside a selection of hardware suppliers for garden centres. Visitors will find thousands of products in all shapes and sizes on display and plenty of opportunities to place orders directly.

Taaf Rosbergen, owner and managing-director of GROEN-Direkt BV, said: “With PLANTARIUM|GROEN-Direkt we have created loads of room for stands – for growers, their suppliers and stock producers, but also for gardening hardware suppliers. PLANTARIUM|GROEN-Direkt is the most complete and attractive possible fair for our most important target group: garden plant buyers from within and outside the Netherlands. The fair will be the place to do business directly and to meet new and existing relationships.” 

PLANTARIUM|GROEN-Direkt is the ideal platform to showcase the latest innovations, and it hosts more than 50 novelties entries for Best Market Release, Best KVBC Novelty in Show and Visitor Favourite.

The Boskoop Royal Horticultural Society (KVBC) is part of the judging panel, bringing highly experienced experts from the nursery stock industry who will mark new plants against the breeder’s brief and factor in the plant’s overall impression.

When evaluating the plants for Best Market Release, the criteria will be shelf life, availability, sustainability, and suitability for current market needs. Visitors also have the opportunity to cast their vote.

The horticultural trade show’s PLANTARIUM|GROEN-Direkt website provides an overview of the entries. It’s not exhaustive – there’s a lot more to discover at this year’s show– but it gives an idea of the show’s wide-ranging appeal.

Jan de Vries, owner of Boot&Dart and chairman of the Stichting Vakbeurs voor de Boomkwekerij, added: “The autumn edition of PLANTARIUM|GROEN-Direkt is the first one of a series high-quality events in the years to come. As we look at the number of exhibitors and also the visitors registrations, we can conclude that everyone is looking forward to a physical fair again. PLANTARIUM| GROEN-Direkt meets this need and offers a professional trade show and a nice platform for promoting the trade in outdoor greenery. We are proud to be a partner of AIPH, the international organization with a broad network of associations representing ornamental horticulture from all over the world. Our partnership helps us to promote the fair internationally.”

Rachel Wakefield

Communications Executive and Associate Editor
United Kingdom