New and distinguished branding for Iris grower Middenweg  

Middenweg Flowers, a reputable, second-generation Turkish Dutch Iris nursery from the Netherlands, is reintroducing itself with a fresh, distinguished look.

Taking centre stage at Middenweg Flowers’ freshly revamped corporate identity is a styled, golden Iris flower that beautifully contrasts with a canvas in corporate blue.

The Middenweg #irisistible tagline underlines that the company’s showy, sophisticated Iris blooms are too attractive and tempting to be resisted.

The cut-Iris nursery’s rebranding effort ensures ít stays fresh whilst keeping its core values at heart: quality, passion, respect for the planet and its people, and reliability.

FloraCulture International interviewed Murat Kaya and his son Can last year for the story of a cut-iris nursery based on quintessential Turkish family values such as ‘mutual love and respect, and helping  each other.’