The International Association of Horticultural Producers (AIPH) members consist of thousands of growers of flowers and ornamental plants around the world who are together united by one essential goal – promoting the place of plants in people’s lives.
Find out about the many different activities AIPH was involved in 2022Learn more
AIPH is responsible for approving the world’s most exceptional horticultural expos creating long lasting green legacies in cities across the globe.
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AIPH hosts several conferences, webinars and events such as the International Grower of the Year award throughout the year. Read about these along with the latest news about the association’s activities.
AIPH International Grower of the Year
The AIPH International Grower of the Year Awards celebrate the best of the best in ornamental horticultureLearn more
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Understanding The Chinese Market
The report contains research into; Working middle class in China. Domestic production in China & Retail research summary of the floral retails survey.Download
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AIPH World Green City Awards
AIPH World Green City Awards 2024Learn More
Home > NetherlandsProduction > New and distinguished branding for Iris grower Middenweg
Ron van der Ploeg
23 November 2022
Middenweg Flowers, a reputable, second-generation Turkish Dutch Iris nursery from the Netherlands, is reintroducing itself with a fresh, distinguished look.
Taking centre stage at Middenweg Flowers’ freshly revamped corporate identity is a styled, golden Iris flower that beautifully contrasts with a canvas in corporate blue.
The Middenweg #irisistible tagline underlines that the company’s showy, sophisticated Iris blooms are too attractive and tempting to be resisted.
The cut-Iris nursery’s rebranding effort ensures ít stays fresh whilst keeping its core values at heart: quality, passion, respect for the planet and its people, and reliability.
FloraCulture International interviewed Murat Kaya and his son Can last year for the story of a cut-iris nursery based on quintessential Turkish family values such as ‘mutual love and respect, and helping each other.’
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