Keukenhof announces new CEO

Keukenhof’s new CEO, Sandra Bechtolt.

The world’s largest spring garden, Keukenhof, has appointed Sandra Bechtolt as its new Chief Executive Officer, effective 1 October 2023.

Previously working at Museum Huis van het Boek ( The Book House) in The Hague as director, Bechtolt succeeds interim director Jeroen Duyster who resigned in June this year.

Bechtolt brings with her a wealth of experience in marketing and communications, having worked for the Rembrandt House and the Netherlands’s National Railway Museum in Utrecht. In 2021, she joined the Supervisory Board of the Kinderdijk (a network of well-preserved 18th-century windmills) World Heritage Foundation.

Commenting on her new role within Keukenhof’s board of directors Bechtholt says, “Each spring, visitors from all around the world flock to Keukenhof to enjoy a spectacle of colours and perfumes. Tulips have captured the imaginations of millions and I am one of the fans. Keukenhof offers plenty of opportunities for spectacular storytelling as it is a place where magic happens. Keukenhof is a multi-faceted estate, including a beautiful castle, a world-famous spring garden and a highly motivated organisation. It ’s truly an honour and a challenge to help bolster Keukenhof’s position together with people from within and outside the organisation.”

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