Dutch plant breeder Evanthia welcomes Henk Jacobs as its new general director

Left to right Henk Jacobs and Nico Grootendorst.

Dutch-based plant breeder Evanthia announces the appointment of Henk Jacobs as the company’s new general director, effective January 2024.

Jacobs will reinforce Evanthia’s Board of Directors, consisting of Nico Grootendorst (director and owner, Dion Kaman (Chief Financial Officer) and Louis Kester (commercial director).

As general director, Jacobs will be responsible for the daily business operations and leading the Board of Directors and Evanthia’s management team. He will oversee the company’s main strategies, to ensure Evanthia is constantly moving towards fulfilling its short-term and long-term objectives.

Jacobs brings almost 40 years of experience across commercial and senior leadership roles within the floriculture industry.

Owner of Evanthia, Nico Grootendorst, comments: “We are confident that under Henk’s daily leadership, we will be able to fulfil our ambitions even better in the coming years. Due to his expertise and achieved results at other leading companies within the field of breeding and propagation, we are convinced that Henk is the right person to lead Evanthia into its next phase. He will make a significant contribution to further develop Evanthia’s vision that is capable of addressing the challenges we face.”

Evanthia is celebrating its 10th anniversary this year and presents strong and original genetics within cut flowers, tropical plants and pot & bedding plants, complemented by a broad and partly exclusive selection of top products from other breeders. With an ever-growing network of production, sales and distribution partners, Evanthia supplies high quality starting material worldwide. Always looking for new ways to put the grower in a good market position and working together with chain partners towards joint success.