Decorum member Arcadia launches Chrysanthemum ‘Pumpkin’ , targets Autumn sales

Dutch-based Chrysanthemum grower Arcadia, Gold winner in the Cut Flowers category of the 2016 AIPH International Grower of the Year Awards and member of Dutch growers’ alliance Decorum, has launched a new variety, set to enchant wholesalers and end-consumers alike. The striking blooms are striped orange and red, and offerea great opportunity to catch late Summer and Autumn sales.

Lazy, hazy days of summer are here, but Dutch Chrysanthemum grower Arcadia is hard at work preparing for the upcoming Autumn sales season. The star of this Autumn is ‘Pumpkin’, a semi pompon and decorative type which stands out with its large flower heads and unusual two-toned, striped pattern.

As of week 36, Arcadia will start selling the eye-catching variety through the Dutch auctions with an initial supply of 5,000 stems per week. Depending on how the market reacts, the variety, a bred from Dümmen Orange, will become available year-round.  ‘Pumpkin’ combines well with other colours but is also a beautiful appearance in mono bouquets.

Arcadia, with a long track record in Chrysanthemum production, is known for its commitment to quality for each stage of production from rooted cutting to finished product. Adding ‘Pumpkin’ to its product portfolio, the grower is now able to offer its customers an even wider choice. In a single year, Arcadia grows approximately 50 million Chrysanthemum stems to be sold across Europe.

Chrysanthemums, (otherwise known in the trade as Xanths), are one of the oldest known flowers, dating back to the 15 century BC when they were grown as flowering herbs by the Chinese. The ancient city of Xiaolan Town was renamed Ju-Xian – meaning ‘Chrysanthemum City’. The Chrysanthemum was later introduced to Japan in the 8th century AD and the ruling Emperor adopted the flower as his official seal. Source: Triangle