Recovery From Crisis – The Future for Ornamentals

15 September 2020

Recovery From Crisis

AIPH presents ‘Recovery from Crisis – the future for ornamentals’

On 15th September 2020, AIPH brought together an impressive line-up of expert international industry speakers to share experiences of the impact of COVID-19 on the horticultural industry and the prospective outlook for the future.

The 200 plus delegates at ‘Recovery from Crisis – the future for ornamentals’, held in a virtual format for the first time, heard about the key challenges faced by the industry over the last six months, the lessons learned, and plans for the future.

Conference Speakers

Crisis Management

Keynote speaker: Dr Charlie Hall, Chair in International Floriculture, Texas A&M University, USA

Dr Charlie HallDr Charlie Hall serves as the Chief Economist for AmericanHort and Co-Chair of the Advisory Council of Seed Your Future. He is former President and Past-President of the board of directors for America in Bloom. He is an Honorary Lifetime Member of the Texas Nursery and Landscape Association and has received TNLA’s Staff Award for Outstanding Service to the Nursery Industry.

He received the Paul Ecke, Jr. award from the Society of American Florists for professional contributions to the floral industry and the Porter Henegar Memorial Award from the Southern Nursery Association for significant contributions to ornamental horticulture research and the Southern Nursery Association.


Ms Carin van Huët-Laan, Head of Sector Management Business Clients and Director of Food & Agri, Rabobank

Carin van Huët-LaanMs Carin van Huët-Laan has worked at Rabobank since 2010, first as Managing Director, then as Chairman of the Board of several local banks and as Regional Delegates Assembly Director for the Southwest of the Netherlands.

She has been Head of Sector Management Business Clients and Director of Food & Agri The Netherlands since 2018. Carin has extensive management experience from her previous positions at Rabobank, ING/NN and accounting firms.

In her position as Head of Sector Management Business Clients, she focuses on the strategy, financing and risk management of individual companies in all sectors. Together with her Food & Agri, Trade, Industry, Services, Healthcare, and Real Estate Finance teams she envisages the major transition issues in these sectors and urges to debate these with clients and branch organisations in the Netherlands to create societal impact. Carin has a master degree in Agricultural Economics from Wageningen University.

As a result and because of her background, she has in-depth knowledge of the F&A sector. Next to that, she has during her career obtained knowledge and gained experience in other sectors as well.


Mr Frank de Hek, Partner at Oaklins

Frank de HekMr Frank de Hek is Partner at Oaklins, a leading mid-market corporate finance advisory firm. Frank specialises in horticulture M&A transactions – and has been involved in many transactions, including the merger between Agribio and Dümmen, the sale of Olij Rozen to Dümmen Orange, the sale of Floranova to Syngenta and the sale of Microflor to Smile Invest.

The horticulture market has seen strong consolidation over the past decade, but COVID-19 brutally stopped several mergers and acquisitions processes. During the conference, Frank will talked about what can the impact of COVID-19 be on future market consolidation.


Mr Josh McBain, Consultancy Director, Foresight Factory

Josh McBainMr Josh McBain joined Foresight Factory in 2012 and since then has been heavily involved in developing the company’s thinking towards the future of consumer trends. Expanding the company’s trend analysis, Josh has worked with industry bodies and leading global brands to produce numerous reports on the future of retail, travel, data and brand engagement. Alongside such work, Josh has written numerous articles on consumer futures for publications such as Marketing Magazine, Marketing Week, Retail Week and Data IQ. He also speaks regularly at Foresight Factory and client conferences and has taken part in numerous debates on the future of the consumer world. Josh was previously listed as one of the 100 most influential people working in Big Data in the UK by Data IQ magazine. Josh has also worked with the Horticultural Trade Association in the UK for over 5 years and has spoken often at their Garden Futures conference.

Supporters

Pera Logo

PERA Event is an international service agency for special events, M.I.C.E. entertainment and event counselling. Based in Istanbul, Turkey, the group offers solutions, support and services to participants in the development and implementation of International Horticultural Exhibitions.

W: www.pera.com.tr

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