The first in-person trade mission since Covid-19, open to exporters of floricultural products in the broadest sense of the word
Location: Mazurkas Convention Centre in Ożarów Mazowiecki (6km from Warsaw’s city centre) | Date: 22 September 2022 | Time: 08:00 - 17:00 (CEST)REGISTER YOUR INTEREST
Are you a company active in the sustainable production of floricultural products or a floriculture exporter, or do you do both? Would you like to do business with Polish retail customers, catch up with existing Polish business partners or be informed about developments within the Polish retail market? Then join the first inaugural FCI/AIPH/FRESH MARKET Trade Mission Poland on 22 September 2022.
During this inaugural event, FCI magazine, the International Association of Horticultural Producers (AIPH), and Fresh Market, in association with the Dutch Embassy in Warsaw, will organise individual, tailor-made B2B meetings between exporters of floricultural products and the most important retail chains in Poland.
The Polish economic miracle is remarkable in many ways. Since the collapse of the Iron Curtain in 1989, the Polish economy has rapidly transformed from a centrally planned economy to a free-market economy.
Thanks to solid monetary and fiscal policies, the country avoided a large-scale recession during the 2008-2009 banking crisis and saw its GDP grow around five per cent by 2020, outperforming most Western European countries in economic terms.
The pandemic caused much human and financial suffering, but Poland managed to limit the economic downturn by -3.6 per cent, a significantly smaller percentage than other countries. Meanwhile, bilateral trade and investment steadily increase due to stable economic growth.
This Central European country, partly due to its location and its young and dynamic population, offers many opportunities for Dutch exporters of floricultural products. The use of substantial EU and World Bank funds strengthens the agricultural and horticulture sector development.
Due to its geographical location at the crossroads between East and West, Poland is an important trading partner for the Netherlands, especially in the trade-in flowers and plants.
In 2021, Dutch companies exported €347 million (+22.4% compared to 2020) worth of floriculture products, which puts Poland in fifth place in the top ten export countries compiled by the Dutch Association of Wholesalers Floriculture Products (VGB) and market analyst Floridata.
While the trade mission is open to all nationalities and all exporters of floricultural products in the broadest sense of the word, the Netherlands has been chosen as the trade mission’s partner country. As such, the organisers are delighted that the Dutch delegation will embark on a retail safari through the city of Warsaw on 21 September. Our matchmaker is happy to inform you about other special arrangements available for Dutch participants.
The Netherlands has many strengths: a technically advanced horticultural sector, environmentally certified products, a global distribution hub and well-oiled logistics, a strong entrepreneurial spirit, and an unprecedented range of products.
Dutch growers export cut flowers, pot plants, bedding plants, trees, shrubs, perennials, and flower bulbs to all corners of the world.
As the sale of flowers and plants in Polish supermarkets and DIY stores is gaining ground and becoming more professional, the Embassy of the Netherlands wishes to profile the country as a supplier of high-quality and sustainably cultivated flowers, plants, trees, and bulbs and will as such work in partnership with the event’s organisers.
An overview of the participants can be found below.
AIBĖ, the largest alliance of retailers in Lithuania and Latvia in terms of the number of stores, brings together more than 400 retailers operating a network of more than 1,400 stores in Lithuania and Latvia.
AMAN doo was founded in 1992 in Belgrade, It is now the leading national retail chain in Belgrade, and the second national retail chain in Serbia, with the highest growth rate since its establishment. Aman has 214 store outlets in Serbia.
Arhelan went from the wholesale of food products, through the first market, opened in Bielsk Podlaski in 1995, to regional expansion beyond the Podlaskie Voivodeship.
The first food warehouse was located at 100 m², currently, our stores occupy a total of several tens of thousands of square metres of usable space.
At the moment, the chain of Polish Arhelan Stores has 100 facilities, employing over 1,500 employees. It is present in 65 towns, mainly in the Podlaskie Voivodeship, but also in Warmińsko-Mazurskie (since 2007), Mazowieckie (since 2018) and Lublin (since 2019).
Auchan has been a committed retailer for 55 years, a changing retailer in a changing world, whose current ambition is to meet today’s purchase- and health-conscious omnichannel consumers, with the goal and desire to bring change to their lives!
Auchan is a retailer that selects its products and producers, knows its customers and knows that no two are alike. A retailer that combines the advantages of digital technology and physical stores, to create a customised experience. A retailer whose stores are lifestyle and shopping locations and offer customers a pleasurable experience.
Carrefour started its activities in Poland in 1997. Over 900 stores in 6 formats currently operate under the retail chain’s name. Among them are: hypermarkets, supermarkets, wholesale and discount shops, convenience and specialized stores as well as an e-shop. We also own and manage commercial centres and petrol stations, located in cities and towns.
Chata Polska is a strong trading company, 100% based on Polish capital, bringing together only Polish entrepreneurs. Chata Polska is a chain of general grocery stores that has been dynamically developing since 1997 and is present today in seven provinces. In line with its Close strategy – ‘Locally. Naturally.’ Chata Polska stores specialise in Polish, local food, and regional products – the brand is known for its best selection and flagship range.
Dino is a nationwide chain and a leading player in the promising and growing segment of medium-sized supermarkets close to customers’ places of residence. Dino is also one of the fastest growing chains, in terms of the number of stores and sales revenues, in the entire grocery retail market in Poland.
We are a franchise chain of grocery supermarkets, operating within the framework of Grupa Muszkieterów – the largest European association of independent entrepreneurs. The Group also owns the Bricomarché ‘house and garden’ supermarkets.
We have already opened almost 200 Intermarché stores all over Poland and we are constantly launching new ones, guided by the specificity of the local market.
The history of JSC GRŪSTĖ began in 1992. The company was founded by Alfredas Vyniautas. The company’s activities include wholesale and retail trade in foodstuffs and industrial goods, and public catering services. The company is fulfilling its goals and expanding operations, and services, increasing staff and annual sales volume over time. Over 29 years JSC GRŪSTĖ has become a modern trading company. At the moment the company operates 27 shopping centres in the counties of Telšiai, Plungė, Šiauliai, Klaipėda, Kaunas, and Vilnius. The company is involved in wholesale trade, serving more than 400 retail points in Lithuania. In addition to this, JSC GRŪSTĖ pursues public procurement tenders and currently works with more than 300 public institutions.
Linella is the local store with the best offer of products of daily necessity. The company’s mission is to be the trusted neighbour of our consumers. We are always around consumers; we offer quality services, fair prices and a pleasant atmosphere. Linella is a one hundred per cent national chain of stores. For more than 20 years, it has been the promoter of modern trade in the Republic of Moldova, having the most prominent geographical extension throughout the country.
Makro Cash and Carry Polska is part of Metro Group, one of the world’s largest networks of self-service wholesalers. The first Makro hall in Poland was established in 1994. Since then, new ones have appeared dynamically. So far, 29 Makro halls have been built all over Poland. The company’s offer includes both food and industrial products. The company’s services, aimed primarily at entrepreneurs, include both comprehensive supplies and modern business solutions. One modern hall is the equivalent of 50 industry wholesalers.
Maxima Group, founded in 2007, is the most prominent Lithuanian company in the Baltic States, an international company operating in five countries. Maxima Group is the owner of the retail chains Maxima (in Lithuania, Latvia, and Estonia), T-Market (in Bulgaria) and the Barbora e-grocery business operating in Lithuania and Latvia. It also owns Franmax, which mainly provides franchise and agency services. Maximais the owner of the Polish Aldik, Sano and Stokrotka stores. In 2019, the group planned to open 120 to 140 new stores. Most new branches will start in Poland, although openings are also planned in the Baltic States and Bulgaria.
The Polish Retail Chain Nasz Sklep was established in 2000. and was a response to the activities of large-scale foreign competition. We consider the people who create it, shop owners representing only the Polish capital, to be the greatest strength and asset of the chain. At present, the network associates over 4,350 franchise stores under four brands: Nasz Sklep, Delikatesy Premium, Delikatesy Sezam and Nasz Sklep Express. It covers 13 voivodeships: Lubelskie, Małopolskie, Łódzkie, Podkarpackie, Wielkopolskie, Śląskie, Świętokrzyskie, Opolskie, Dolnośląskie, Mazowieckie, Pomorskie, Warmińsko-Mazurskie and Zachodniopomorskie.
POLOmarket cooperates with many companies, including international concerns and local enterprises. We make it possible for producers and suppliers to appear in a modern big grocery store chain.
Companies use an effective foods distribution from Logistic Centre to POLOmarket stores.
Such a solution allows for a prompt response to store demand, a good organisation of promotions in the whole chain, and a trouble-free introduction of a new range.
Profi is the modern Romanian retail company with the largest expansion in the territory and with a growth rate still unmatched in our country. In May 2019, it became the first network with more than 1,000 stores located in almost 500 localities in all counties and the city of Bucharest and in December 2021 it exceeded 1,500 stores. The expansion continues with hundreds of new stores every year. Mid Europa took over Profi from the Enterprise Investors investment fund through a record transaction in the Romanian retail, for the amount of 533 million euros. Mid Europa has outstanding experience in healthcare and retail, owning, among others, the renowned Regina Maria medical centres in Romania and, until recently, the Zabka supermarket chain, with over 2,600 stores in Poland, a network it has grown. with over 500 stores a year.
Rohlik is a leading European e-grocery retailer. Already active in the Czech Republic, Hungary, Austria and Germany, it is launching in Romania, Italy and Spain in 2022 under the Sezamo brand for these three countries. The company is dynamic and growing rapidly and raised EUR 290 million in 2021, attaining unicorn status.
SPAR is a retail chain of local stores run by Polish entrepreneurs offering customers everything they need for everyday shopping for their families. Currently, there are over 200 stores in Poland under our logo.
Stokrotka is a modern retail chain with rich Polish retail traditions. Established in 1994 in Lublin, today it has over 650 shops located in housing developments, mini-centres and shopping malls throughout Poland. Stokrotka is growing rapidly, opening over 100 shops a year, in formats tailored to each customer: Stokrotka Supermarket, Market, Optima and Express as well as the click& collect online shop, and is a proven business partner for franchisees. The company has modern Distribution Centres, its own logistics facilities and a network of regional warehouses throughout Poland.
Each new TOPAZ Polish supermarket that is built and opened is part of a brand whose stores are visited by 1.5 million customers. We offer over 35,000 products of the highest quality from about 600 producers and suppliers from all over Poland. It is also worth noting that in the loyalty program, the Loyalty Card in the TOPAZ grocery store – regardless of whether it is located in Mińsk Mazowiecki, Siedlce or Sokołów Podlaski, is already used by over 350,000 people, of which nearly 70% of all owners use it at least once a week. We operate in 116 Polish branches.
The first chain store of Varus was established in 2003 in Dnipra, Ukraine. Currently, the retail chain Varus includes 65 supermarkets in 13 Ukrainian cities, including Dniepra, Kiev, Zaporozhye. The co-owner of the Varus company is also the owner of the “Olvia” corporation, dealing, among agribusiness- growing greenhouse vegetables and selling them under the “Taste of Summer” brand.
Żabka is a chain of small and convenient stores meeting the needs of millions of customers every day. For 23 years of presence in the Polish market, the company has consolidated its position as a leader in the modern convenience segment. The idea behind the operation of the network is the proximity and convenience to customers who, in over 8,000 of the outlets, can do quick shopping, take advantage of the rich package of services or eat a quick hot snack served as part of the Żabka Café.
Would you like to participate? Please contact the event’s matchmaker Ron van der Ploeg at [email protected] to discuss your appointment with your chosen retailer and your specific needs.
The actual B2B meetings start on 22 September, and run from 8am to 5pm (CEST). A queue system connected to a large screen in the venue allows participants to get a number and know when it is their turn. Or they just check their mobile phone to see when it is their turn.
The working language is English. If an interpreter is necessary, Fresh Market can accommodate this in the preparatory discussions.
There are three booking categories: standard (visitor only), exhibitor, and bronze sponsor.
|FCI/AIPH/FRESH MARKET Trade Mission Poland Fees||Admission Fee||6m² Stand||Sponsorship Package (see below for full benefits)|
|FCI/AIPH/FRESH MARKET Trade Mission Poland Fees||Admission Fee||6m² Stand||Sponsorship Package (see below for full benefits)|
The fees have been set to cover our direct costs of running the event. These are carefully costed and set on a cost-recovery basis.
The Standard Registration is for visitors only, entitled to a maximum of 10 B2B meetings with Polish retailers. Length of the meetings: maximum 10 minutes. This fee includes free breakfast, lunch and cocktail dinner party.
The Exhibitor Registration fee includes a 6m² stand and discounted access to the event. This fee includes free breakfast, lunch and cocktail dinner party.
The Bronze Registration fee includes:
Please contact the event’s matchmaker, Ron van der Ploeg, with any questions: email [email protected] or telephone +31 6 404 99 269.
TRAVEL AND ACCOMODATION COSTS ARE AT YOUR OWN EXPENSE.
If the event is cancelled due to the COVID-19 pandemic, Fresh Market will refund 100% of the money paid.
Mazurkas Convention Centre in Ożarów Mazowiecki (6km from Warsaw’s city centre) | 22 September 2022 | 08:00 - 17:00 (CEST)
For further answers, get in touch with FCI editor
Ron van der Ploeg
at [email protected]