Trade Mission Poland

To promote flower and plant export toward Polish retail

The first in-person trade mission since Covid-19, open to exporters of floricultural products in the broadest sense of the word

Location: Mazurkas Convention Centre in Ożarów Mazowiecki (6km from Warsaw’s city centre) | Date: 22 September 2022 | Time: 08:00 - 17:00 (CEST)

REGISTER YOUR INTEREST

Are you a company active in the sustainable production of floricultural products or a floriculture exporter, or do you do both? Would you like to do business with Polish retail customers, catch up with existing Polish business partners or be informed about developments within the Polish retail market? Then join the first inaugural FCI/AIPH/FRESH MARKET Trade Mission Poland on 22 September 2022.

During this inaugural event, FCI magazine, the International Association of Horticultural Producers (AIPH), and Fresh Market, in association with the Dutch Embassy in Warsaw, will organise individual, tailor-made B2B meetings between exporters of floricultural products and the most important retail chains in Poland.

Why Poland?

The Polish economic miracle is remarkable in many ways. Since the collapse of the Iron Curtain in 1989, the Polish economy has rapidly transformed from a centrally planned economy to a free-market economy.

Thanks to solid monetary and fiscal policies, the country avoided a large-scale recession during the 2008-2009 banking crisis and saw its GDP grow around five per cent by 2020, outperforming most Western European countries in economic terms.

The pandemic caused much human and financial suffering, but Poland managed to limit the economic downturn by -3.6 per cent, a significantly smaller percentage than other countries. Meanwhile, bilateral trade and investment steadily increase due to stable economic growth.

This Central European country, partly due to its location and its young and dynamic population, offers many opportunities for Dutch exporters of floricultural products. The use of substantial EU and World Bank funds strengthens the agricultural and horticulture sector development.

Due to its geographical location at the crossroads between East and West, Poland is an important trading partner for the Netherlands, especially in the trade-in flowers and plants.

In 2021, Dutch companies exported €347 million (+22.4% compared to 2020) worth of floriculture products, which puts Poland in fifth place in the top ten export countries compiled by the Dutch Association of Wholesalers Floriculture Products (VGB) and market analyst Floridata.

The Netherlands as chosen partner country

While the trade mission is open to all nationalities and all exporters of floricultural products in the broadest sense of the word, the Netherlands has been chosen as the trade mission’s partner country. As such, the organisers are delighted that the Dutch delegation will embark on a retail safari through the city of Warsaw on 21 September. Our matchmaker is happy to inform you about other special arrangements available for Dutch participants.

The Netherlands has many strengths: a technically advanced horticultural sector, environmentally certified products, a global distribution hub and well-oiled logistics, a strong entrepreneurial spirit, and an unprecedented range of products.

Dutch growers export cut flowers, pot plants, bedding plants, trees, shrubs, perennials, and flower bulbs to all corners of the world.

As the sale of flowers and plants in Polish supermarkets and DIY stores is gaining ground and becoming more professional, the Embassy of the Netherlands wishes to profile the country as a supplier of high-quality and sustainably cultivated flowers, plants, trees, and bulbs and will as such work in partnership with the event’s organisers.

For whom?

Producers and exporters of cut flowers, bouquets, houseplants, garden plants, shrubs, trees and bulbs are welcome to register.

Which Polish retail chains are participating?

Fresh Market Poland and FloraCulture International selected some of Poland’s most prominent retail chains. Among the participants are internationally operating supermarket chains, garden centres, and DIY stores.

Attending retailers

An overview of the participants can be found below.

Register your interest now to secure your spot and discover what Polish retailers have to offer your business

REGISTER YOUR INTEREST

Matchmaking

Would you like to participate? Please contact the event’s matchmaker Ron van der Ploeg at ron@floracultureinternational.com to discuss your appointment with your chosen retailer and your specific needs.

The actual B2B meetings start on 22 September, and run from 8am to 5pm (CEST). A queue system connected to a large screen in the venue allows participants to get a number and know when it is their turn. Or they just check their mobile phone to see when it is their turn.

The working language is English. If an interpreter is necessary, Fresh Market can accommodate this in the preparatory discussions.

Meet the participating Polish retailers here

Register your interest

Early bird registration closes on 31 July 2022. Afterwards, the full rates will apply.

Costs and participation

There are three booking categories: standard (visitor only), exhibitor, and bronze sponsor.

Early bird (discounted) – before Monday 1 August 2022
FCI/AIPH/FRESH MARKET Trade Mission Poland Fees Admission Fee 6m² Stand Sponsorship Package (see below for full benefits)
Standard €550
Exhibitor €490 €820
Bronze Sponsor Included Included €3,750
Late/full – from Monday 1 August 2022
FCI/AIPH/FRESH MARKET Trade Mission Poland Fees Admission Fee 6m² Stand Sponsorship Package (see below for full benefits)
Standard €650
Exhibitor €490 €820
Bronze Sponsor Included Included €3,750

The fees have been set to cover our direct costs of running the event. These are carefully costed and set on a cost-recovery basis.

The Standard Registration is for visitors only, entitled to a maximum of 10 B2B meetings with Polish retailers. Length of the meetings: maximum 10 minutes. This fee includes free breakfast, lunch and cocktail dinner party.

The Exhibitor Registration fee includes a 6m² stand and discounted access to the event. This fee includes free breakfast, lunch and cocktail dinner party.

The Bronze Registration fee includes:

  • a 6m² stand
  • Two free admissions to the event
  • mention of the sponsor during the event’s opening ceremony
  • logo displayed on the event’s website, company brochure and promotional materials included in bags given to participants at registration
  • free publication in Fresh Market Flyer and trade catalogue
  • free advertorial in Fresh Market catalogue
  • logo and company name on all advertising material of the event
  • free 200x60px banner on the Fresh Market website.
  • Free breakfast, lunch, and cocktail party for a maximum of two participants.

Please contact the event’s matchmaker, Ron van der Ploeg, with any questions: email ron@floracultureinternational.com or telephone +31 6 404 99 269.

TRAVEL AND ACCOMODATION COSTS ARE AT YOUR OWN EXPENSE.

Cancellations

If the event is cancelled due to the COVID-19 pandemic, Fresh Market will refund 100% of the money paid.

Register your interest

FCI/AIPH/FRESH MARKET Trade Mission Poland

Mazurkas Convention Centre in Ożarów Mazowiecki (6km from Warsaw’s city centre) | 22 September 2022 | 08:00 - 17:00 (CEST)

Polish Trade mission

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Would you like to know more?

For further answers, get in touch with FCI editor
Ron van der Ploeg
at ron@floracultureinternational.com