Supporting growers coming out of the COVID-19 crisis


30 June 2020

With our magazine, FloraCulture International (FCI), we invited ornamentals growers from around the world to join a free webinar on 30 June 2020. The response from more than 48 countries was overwhelming with more than 300 registering and over half of the attendees present for the live event at 4pm (CEST).

Devised to help growers learn from the experience of others and define the right path for their own business as they recover from the business effects of the coronavirus pandemic.

It was facilitated by experienced webinar organiser, Jungle Talks with presentations from Dr Charlie Hall, Ellison Chair in International Floriculture, Texas A&M University, USA. He outlines the approach that growers need to take in reviewing their businesses and determining next steps. Grower presentations came from Arie van den Berg of Van den Berg Roses, the Netherlands, and Toine Overgaag of Westerlay Orchids, California, the USA. They shared their experiences in handling the crisis and their plans for the future.

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“FCI shares knowledge, offers inspiration, and reinforces the special and necessary cooperation in the floriculture sector by connecting people, markets, continents and cultures. FCI is more than just a magazine; it has become a platform linking people’s business in the horticultural world.”

Ron Van Der Ploeg, Editor Floraculture International

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