Earlier this year, AIPH approved GreenItaly 2025, the international horticultural trade fair, which will take place at Parma’s PalaVerdi convention centre from 15–17 October 2025. Organisers Fiere di Parma, in collaboration with ITA – Italian Trade Agency, have now announced the launch of a dedicated Buyers Program to support international businesses at the fair.
The programme is designed to make participation smooth and productive for key purchasing professionals. Registered buyers will benefit from logistical support, complimentary entry to the exhibition and the Buyers’ Lounge, and access to a Business Agenda tool to schedule meetings with exhibitors in advance. In addition, participants will be invited to networking events and guided thematic and technical visits showcasing Italian horticultural excellence.
For AIPH members, this development demonstrates the seriousness with which GreenItaly is building its international platform. Grower associations may wish to share this opportunity with members or industry contacts who are directly involved in sourcing plants, products, or technologies.
Applications for the Buyers Program close on 31 August 2025, with late entries considered depending on availability.
More details and application form: GreenItaly Buyers Program
