The 13th edition of Euroflora officially opened on 24 April in Genoa’s newly redeveloped Waterfront di Levante, marking the return of one of the world’s most influential international horticultural exhibitions. Organised by Porto Antico di Genova, the show runs until 4 May 2025 and is approved by AIPH.
Under the theme “Nature Takes Its Space,” Euroflora 2025 spans 85,000 square metres of landscape displays, pavilions, and floating gardens. With 154 installations and exhibitors from more than a dozen countries, the event demonstrates how ornamental horticulture can reshape urban life, promote sustainable development, and foster cross-cultural exchange.
A Moment of Unity and Reflection
The opening ceremony offered a message of unity, featuring a symbolic performance and official welcome that honoured the contributions of the organisers, the Liguria Region, and national and international horticultural associations. Delegations from across the world were present, including representatives from the Holy See, AIPH, and numerous global exhibitors. The participation of the Holy See held particular resonance following the passing of Pope Francis earlier in the week, offering a moment of reflection and shared values.
A floral installation titled White Panorama—a delicate tribute featuring flowers once grown in the Vatican Gardens—was created by the Municipality of Genoa and Aster in honour of Pope Francis.
“This thirteenth edition is the first of a new era,” said Mauro Ferrando, President of Porto Antico. “It was an extraordinary commitment—credit must go to all the floriculturists and thousands of people who helped bring this magnificent event to life.”
Delivering an official welcome, AIPH President Leonardo Capitanio spoke about the value of international collaboration and horticultural creativity in shaping a better future.
“Euroflora is more than a showcase—it is a celebration of what we can achieve when beauty, sustainability, and international cooperation come together,” he said. “As President of AIPH, I am proud to witness how exhibitions like this help elevate horticulture on the world stage and inspire future generations.”
AIPH on the International Jury
On the eve of the opening, AIPH Secretary General Tim Briercliffe and President Capitanio joined a 115-member international grand jury tasked with evaluating 254 competitions. These included honorary, aesthetic, and technical categories, covering national displays, floristry, and individual plant excellence.
“The standard of the gardens and exhibits is truly world-class,” said Mr Briercliffe. “From technical excellence to aesthetic impact, they reflect the best of international horticulture. It was an honour to be part of the jury and witness first-hand how innovation and artistry come together on this global stage.”
A Global Platform for Horticultural Exchange
Euroflora 2025 has drawn participation from long-standing partners and first-time contributors alike. Among them is Bhutan, represented by an AIPH Member, the Horticulture Association of Bhutan, who shared their pride on social media:
“It is truly an honour to be a part of such a remarkable event that celebrates the beauty and wonder of horticulture,” the association wrote. “We are confident that Euroflora 2025 will be a huge success and we can’t wait to showcase our passion and dedication to the world.”
Also present was a delegation from Udon Thani, Thailand, host of a future AIPH-approved International Horticultural Expo. Their involvement reflects the growing network of cities and regions using AIPH Expos to showcase green innovation and foster global dialogue.
Innovation, Sustainability and Style on Display
Alongside artistic design and floriculture, Euroflora 2025 explores the future of green technology. A highlight is the Adaptive Vertical Farm developed by Genoa-based start-up SpaceV, designed for food and ornamental production in space and extreme conditions, presented by astronaut Franco Malerba. Demonstrations from the Italian Institute of Technology (IIT) include robotics for vineyard management and bioplastics made from agricultural waste.
Twelve large-scale landscape installations from the Ars Urbana competition offer fresh perspectives on nature in cities, while Master Naoko Maeoka’s bonsai workshops, talks by Stefano Mancuso and Mario Tozzi, and live floristry performances by Federico Silvestri, Francesco Bannini, and Marina Bulatova round out a rich and diverse programme.
Architect Matteo Fraschini’s design contributions, including the Mirador Fiorito—a 140-metre elevated skywalk—and origami-inspired floral structures, reinterpret the Ligurian sail, flower, and fishing net through botanical architecture.
Genoa in Bloom
As part of Euroflora Diffusa, the entire city of Genoa is immersed in floral celebration. Installations, museum exhibitions, and the Rolli Days (26–27 April and 3–4 May) invite visitors to explore Genoa’s historic palaces, gardens, and cultural landmarks, strengthening the event’s role as both an industry showcase and a public festival.
Euroflora 2025 also strengthens its B2B focus, with more than 60 top international buyers attending business meetings organised by ICE and the Genoa Chamber of Commerce, supporting commercial opportunities for Italian growers and suppliers.
Euroflora 2025 is more than an exhibition. It is a powerful reminder of how ornamental horticulture connects communities, inspires creativity, and helps nature reclaim its place in our cities.
For more on AIPH’s role in international horticultural exhibitions, visit www.aiph.org
To explore Euroflora’s full programme, visit www.euroflora.genova.it
