The XIII edition of Euroflora, the internationally renowned Flower and Ornamental Plant Exhibition, returns from 24 April to 4 May 2025 at the revitalised Waterfront of Levante. Approved by AIPH, this year’s event will once again serve as a global platform for innovation in horticulture, sustainability, and landscape architecture, uniting enthusiasts and professionals from all corners of the world.
At the heart of Euroflora 2025 is the Ars Urbana design competition, a prestigious event in the horticulture and landscape architecture community. This year, 14 visionary projects will be presented and evaluated by a second expert jury on Thursday, 23 April. These entries, spanning both emerging and established talent, explore themes of rebirth, sustainability, and the complex interplay between humans and nature.
Judges Highlight the Artistry of ARS URBANA
As jury president Anna Sessarego, president of AIAPP Liguria, noted: “The proposed concepts are interesting and innovative, with diverse depths of content, developed in projects through narratives and suggestions that interpret art as human action in shaping nature aesthetically within the urban context.”
Sessarego emphasised the evolving paradigm where nature becomes the protagonist, encouraging humans to adapt their actions to its laws. These visionary projects highlight solutions ranging from the protection of natural processes to the ingenious integration of sustainable and recycled materials.
Under 30 Category Finalists
The competition highlights fresh perspectives through its Under 30 category, showcasing innovative approaches to design and sustainability:
- Natura Naturans by Lorenza Ferrari, Deila di Fiordo, Alice di Giannantonio, and Emma Franco divide the garden into arid, semi-arid, and lush zones. It symbolises the regeneration process, fostering a dialogue between humanity and the environment through materials, plants, and textures.
- Ossimoro by Alessia Franco, Ilaria Fiorentino, Karin Martini, and Emanuele Dragomanni juxtaposes two realities: a barren anthropised world and a vibrant natural one, linked by a gateway that invites reflection on the space’s past, present, and potential future.
- Rivedere by Maria Gracia Mora, Olaia Sánchez, and Nagel Martinez Casas merges tradition and innovation with a pavilion shaped like a catenary arch, built with recycled plastic and plants to reflect the harmony between nature and design.
- Verde Innocentia by Martina Coniglio, Francesco Macciò, Anna Sala, and Marco Pizzo draws inspiration from abandoned coastal urban spaces, reclaiming these “invisible” zones with a unique blend of human artistry and natural processes.
Over 30 Category Finalists
The Over 30 category features projects that address pressing ecological and urban challenges through innovative and reflective design:
- 20mq per Vivere 5 per Riflettere by Studio D Architettura, Studio Pd’a, and Vera Luciani Biolaghi uses floating islands to symbolise Italy’s urban green space disparity, urging action on land consumption and urban greenery.
- Blueprint by Erica Pasetti and Margherita Squero offers a temporary, trace-free refuge to contemplate soil regeneration, blending minimalist design with environmental awareness.
- Una Fascia Semplice by Barbara Pepe and Filippo Leone Roberti Maggiore reinvents Ligurian terraces using zero-mile materials and traditional techniques, demonstrating the value of heritage in sustainable development.
- Il Giardino delle Altre by Simone Ottonello and Gianfranco Fumo creates a garden elevated for pollinators, inaccessible to humans, to emphasise insects’ critical role in biodiversity.
- Primavera Silenziosa by Mario Manfroni, Patrizia Burlando, Alessandro Chilosi, and Sabrina Diamanti contrasts desolation with vitality, encouraging reflection on human impacts and choices in the face of environmental crises.
- Radificare l’Incompiuto by Cristina Molinari explores nature, reclaiming unfinished human constructions, symbolising resilience and the dynamic power of ecosystems.
- Rifletto by Maria Luisa Guerrini, Luca Ferretti, Veronica Valentini, and Sofia Cambiotti uses reflective surfaces to engage visitors in contemplating the effects of climate change and the resilience of native species.
- Thaumastà, Le Cose Meravigliose by Daniele Pilla showcases the beauty of transience, with sculptures eroded by natural forces symbolising nature’s power over human constructs.
- Unveil by Clepstudio – Gloria Lisi, Valerio Croci, Fabrizio Esposito, and Noemi Prezioso invites viewers to rediscover the energy of soil as a living, regenerative force.
- Wildflowers by Giulia Sasso and Cecilia Galli Passerini highlights the resilience of plants that thrive in urban stress conditions, promoting biodiversity and climate change mitigation.
Judging and Event Highlights
The Ars Urbana finalists will be evaluated by a second expert jury on 23 April, just one day before Euroflora 2025 opens to the public. The exhibition, held across 85,000 square metres of sea-view spaces, will feature immersive landscapes, botanical collections, and thought-provoking installations, making it a unique and must-visit event for horticulture enthusiasts, landscape architects, and environmentalists.
Beyond the Ars Urbana competition, visitors can look forward to a packed programme of floral workshops, demonstrations, expert talks, and cultural events, all set against the stunning backdrop of Renzo Piano’s redesigned waterfront. Euroflora 2025 is deeply committed to sustainability, with goals for ISO 20121 certification, reduced plastic use, and accessible public transport, demonstrating our dedication to environmental responsibility and aligning with our audience’s values.
Euroflora 2025 invites you to experience a harmonious blend of human ingenuity and the natural world, reflecting the theme “Nature takes its space.” From 24 April to 4 May 2025, join this AIPH-approved celebration of design, sustainability, and artistry. For tickets and more information, visit www.euroflora.genova.it.
Euroflora 2025 was approved at the AIPH Spring Meeting 2024 in Doha, Qatar.
Watch the Euroflora 2025 progress report from the 76th AIPH Annual Congress in Warsaw, Poland.
