With just days to go, Euroflora 2025 is preparing to welcome the world to Genoa’s newly transformed Waterfront di Levante. The international horticultural community is turning its attention to this landmark event, where nature, culture, and innovation will converge in a powerful demonstration of what the future of cities can look like.
Running from 24 April to 4 May, Euroflora 2025 is more than a floral exhibition. It is one of the world’s most prestigious international horticultural showcases, recognised for its bold fusion of floriculture, sustainability, and creative expression.
The event is held every five years, with the 13th edition featuring over 154 exhibits spread across 85,000 square meters of gardens, pavilions, and floating installations. Participants from more than 10 countries will gather under the theme “Nature Takes Its Space.” This theme explores how plants and green infrastructure can contribute to creating more liveable and climate-resilient cities.
AIPH Approval: A Global Standard of Excellence
Since its inaugural edition in 1966, Euroflora has been a beacon of horticultural excellence. Founded by Carlo Pastorino, then president of the Genoa Fair, the exhibition was inspired by the prestigious Floralies Internationales of France. Over the decades, it has evolved into a quinquennial event of global significance, attracting top-tier exhibitors, landscape designers, and plant enthusiasts from around the world.
Now officially approved by AIPH, Euroflora joins the ranks of the world’s most respected International Horticultural Exhibitions—more than 50 approved since 1960. AIPH’s endorsement recognises Euroflora’s enduring value as a platform for global cooperation, innovation, and sustainability in ornamental horticulture.
“Genoa, Italian and international floriculture should be proud of Euroflora—beauty is the best tool for promoting horticulture,” says AIPH Secretary General Tim Briercliffe. “AIPH fully supports an event of Euroflora’s level.”
Horticulture in the Service of Sustainability
Set against the dramatic backdrop of Genoa’s Waterfront di Levante—an ambitious urban regeneration project by renowned architect Renzo Piano—Euroflora 2025 offers a living vision of what greener cities can be. The site itself, a former exhibition district now transformed into a thriving urban park, reflects the very ideals at the heart of the AIPH Green City initiative: restoring nature to city life, enhancing climate resilience, and supporting health and well-being through plants.
Visitors will journey along a curated four-kilometre route, where horticulture becomes both message and medium. Towering “Green Origami” sculptures, some reaching ten metres high, reinterpret icons of Ligurian identity—the sail, the flower, and the fishing net—through bold, plant-filled forms. These installations are not merely decorative; they signal a deeper shift toward biophilic design and multifunctional green infrastructure.
From floating gardens in Genoa’s marina to elevated pedestrian bridges and new public green spaces, Euroflora 2025 transforms a cityscape into an immersive demonstration of how ornamental horticulture can enrich urban life through beauty, biodiversity, sustainability, and innovation.
AIPH’s Green City initiative champions this kind of transformation, encouraging cities to integrate nature into planning and policy and to measure success not only by economic indicators but also by ecological health and quality of life. In this spirit, Euroflora 2025 is more than an exhibition—it is a model for what the horticultural industry can contribute to the sustainable city of tomorrow.
Innovation and Sustainability at the Forefront
Eco-sustainable technology takes centre stage at Euroflora 2025, offering fresh opportunities for forward-thinking growers, breeders, and solution providers. Among the most anticipated showcases is the Adaptive Vertical Farm (AVF) by SpaceV, a Genoa-based spin-off developing solutions for extreme and space-based agriculture. Presented by Franco Malerba, Italy’s first astronaut, the AVF system—designed for use aboard the International Space Station—demonstrates scalable, climate-resilient production for confined or remote environments.
Innovation continues with the Italian Institute of Technology (IIT), which will unveil robotics and sustainable biomaterials tailored to agriculture. These breakthroughs signal real-world potential for resource-conscious growers and suppliers, from vine-pruning automation to bioplastics made from winemaking waste.
Alongside this, the Carabinieri Biodiversity Unit, Italy’s national parks, and research institutions will spotlight how biodiversity and native plant strategies are increasingly integrated into resilient production and landscape systems.
For professionals across the ornamentals horticulture supply chain, Euroflora 2025 is a unique platform to explore emerging technologies, forge collaborations, and see first-hand how Italian innovation is shaping the future of sustainable horticulture.
A Global Stage for Culture and Commerce
Euroflora 2025 is where the beauty of plants meets the power of international exchange. The event celebrates floriculture as a cultural language that transcends borders with pavilions from Bhutan, Spain, France, Thailand, Monaco, Egypt, and China. From Bhutan’s philosophy of Gross National Happiness to Egypt’s archaeobotanical “Garden of Pleasure” and Japan’s bonsai artistry led by Master Naoki Maeoka, each country brings its perspective on how plants shape identity, memory, and meaning.
At the same time, Euroflora plays a vital economic role. Italy’s flower and nursery industry is valued at over €3.1 billion, with €1.2 billion in exports—placing it among Europe’s top horticultural producers. As the sector continues to rebound from recent market pressures, Euroflora 2025 offers a unique platform for growers, exporters, and suppliers to connect with high-quality international buyers, thanks in part to strategic coordination with the Italian Trade Agency (ICE).
The Spirit of Competition at Euroflora 2025
From the grandeur of collective garden displays to the precision of cut flower arrangements, Euroflora’s competitions are a cornerstone of its international prestige. For 2025, more than 250 competitions will recognise the finest achievements in ornamental horticulture—spanning honorary, aesthetic, and technical categories.
Honorary awards spotlight the excellence of national and international pavilions, regions, and municipalities. Aesthetic awards celebrate creativity and design in floral compositions, while technical awards honour outstanding plant quality, novelty, and horticultural craftsmanship.
This year’s judging process is guided by a jury of more than 120 specialists, including botanists, landscape architects, florists, agronomists, and academics worldwide. Notably, executives from AIPH will participate in the international jury, reinforcing the event’s standing as a globally endorsed horticultural showcase.
Among the standout features is the Ars Urbana design competition, which brings together 14 projects from landscape designers and interdisciplinary teams. These installations, aligned with the theme “Nature Takes Its Space,” explore how plants and design can help redefine the role of green space in urban life.
The competitions at Euroflora are more than a tradition—they celebrate talent, showcase innovation, and are a catalyst for raising standards across the global horticultural community.
For more information about Euroflora 2025, visit www.euroflora.genova.it.
