Expos Home

Attracting visitors – a key topic at AIPH Expo Conference

How to attract more visitors to your horticultural exhibition and make it a high quality event will be a strong message at the new, AIPH Expo Conference taking place on Thursday, 19 March 2015 in Paris, France.

Renowned Expo Consultant, Sven Stimac, will present his suggestions on what to do and what not to do when marketing your expo. According to Sven “Getting visitors to come and then getting them to tell their friends afterwards is essential for any expo”. He continues “You can have the greatest horticultural displays, but unless people come there is no point.”

Having worked with expo organisers all over the world Sven is going to share his experiences to help organisers get it right first time.

AIPH Secretary General, Tim Briercliffe, comments “AIPH has been fortunate to have been able to tap into Sven’s wealth of experience as he has been supporting the production of a new guide for exhibition organisers that we will be launching at the conference. Sven’s presentation will take from this and expand with his own suggestions for exhibition organisers. Sven is someone who has been involved with horticultural exhibitions and he knows what to do to make them work. Anyone with an interest in horticultural exhibitions of any kind will find his knowledge and insight invaluable”.Sven is just one of the motivating speakers at the event. Others include:

Bart Dohmen, Managing Director of BRC Imagination Arts, who will discuss how to identify the right expo theme and how to make it work.

Li Fengli, Secretary General of the Qingdao International Horticultural Expo 2014, who will present his recent experience of organising a spectacular expo.

Vicente Loscertales, Secretary General, BIE, whowill discuss the BIE Expo Strategy and share his great experience on expos.

Tim Briercliffe, Secretary General of AIPH, who will outline the new AIPH Expo Strategy and work underway by AIPH to support expo organisers.

AIPH Expo Conference, to be held at the Marriott Paris – Opera Ambassador Hotel, Paris France, will be an unmissable opportunity for organisers of international horticultural exhibitions to glean inspiration and expert advice from expo consultants. The event will also showcase AIPH approved up coming expos coming up over the next decade.

To book your place at the Expo or for further information visit


Conference Sponsor

The conference is supported by Exhibiting Sponsor Doppelmayr Garaventa –

Rachel Wakefield

Communications Executive and Associate Editor
United Kingdom