The International Association of Horticultural Producers (AIPH) will deliver a curated exhibition space at the 2026 Taean International Horticultural-Healing Expo, in partnership with Living Hospitality Global, an international hospitality company specialising in large-scale global events.
Taking place from 25 April to 24 May 2026 in Taean-gun, Republic of Korea, the Expo will explore the theme “Healing & Future: from Nature”, highlighting the role of plants in supporting wellbeing, environmental resilience, and quality of life.
As an AIPH-approved International Horticultural Show, the Taean Expo forms part of a global programme of events that promote the value of plants to society. AIPH’s involvement reflects its commitment to championing the power of plants and strengthening international collaboration across the horticultural sector.
Living Hospitality Global’s partnership with AIPH at the Taean Expo brings extensive experience in delivering large-scale visitor environments at major international events. With a foundation in luxury dining and retail, the company creates integrated experiences that combine hospitality, culture, and environment. At the Taean Expo, this approach is applied in partnership with AIPH to create a space that extends beyond dining, connecting visitors more closely with plants.
At the heart of AIPH’s presence is a showcase space designed to demonstrate the tangible benefits of plants in everyday environments. Through a series of visual and informative elements, the space highlights how plants contribute to improved air quality, support mental wellbeing, and help create more liveable and resilient environments.
Reflecting both AIPH’s mission and the Expo’s focus on horticultural healing, the installation is designed to help visitors experience the benefits of plants in a direct and accessible way.
The concept extends into curated merchandise, designed to give visitors a tangible connection to AIPH’s mission and carry the message of plants beyond the exhibition. These items are intended to inspire ongoing engagement, conversation, and appreciation of horticulture in everyday life.
Philipp Mosimann, Executive Director of Living Hospitality Global, said:
“We are delighted to be working with AIPH on curating together world class food, beverage and retail concepts, show casing the best of AIPH Hospitality.”
The AIPH installation has also been developed with input from Mosslab, supporting the integration of plant-based design elements that enhance the space’s sensory and environmental qualities.
Sustainability is a key message of the experience, reflecting AIPH’s commitment to ensuring that its approved Expos are planned and delivered with long-term environmental and social impact in mind.
Through these events, AIPH seeks not only to minimise resource use and environmental impact, but also to create lasting positive legacies for host communities and inspire more sustainable approaches to horticulture.
In partnership with Living Hospitality Global, this approach is expressed through design and operational choices, including materials, product selection, and merchandise concepts developed with consideration for environmental impact, reuse, and lifecycle, reinforcing the importance of sustainability alongside horticultural innovation.
Tim Briercliffe, Secretary General of AIPH, said:
“Our partnership with Living Hospitality Global allows us to bring the power of plants into a real, public setting, where visitors can experience their value first-hand. At the Taean Expo, this is about showing how plants contribute to healthier environments and support wellbeing in everyday life.”
Elena Terekhova, International Relations Manager at AIPH, said:
“At Taean Expo, we are aiming at uniting the visitors under a powerful slogan, ‘I believe in the Power of Plants’, reflected through a selection of AIPH souvenirs. Our products are designed to help people make connections with nature, be it by gardening, taking care of plants indoor, or simply being outside and noticing nature. We worked on the narrative that explains the power of plants and eases the barriers to adoption of plants in daily lives.”
Through this partnership, AIPH reinforces its role as the world’s champion for ornamental horticulture, demonstrating how working with its members and partners can bring the power of plants to life in new and engaging ways. This collaboration with Living Hospitality Global also highlights the value of AIPH’s global network, showing how members can engage with international initiatives and platforms to extend their reach, visibility, and impact.
