Virtual Trade Mission

Ornamental Horticulture, Turkey

For Dutch and German flower and plant professionals
and horticultural suppliers who want to grow their
business with Turkish growers

Zoom | 09-11th March 2021 | 09:00am - 18:00pm (CET)


Turkish trade missions and Turkey’s premier horticultural trade show The Flower and Plant Show have played a pivotal role in expanding horticultural businesses to connect with the Turkish markets. But face-to-face missions and physical trade exhibitions have been postponed or cancelled altogether. That is why the Turkish Ornamental Plants and Products Exporters Association – also known as Turkish Flowers – is taking trade missions virtual.

“This trade mission is part of Turkey’s strategy to increase export revenues from $99.3 million in 2017 to $500 million in 2023, the centenary anniversary of the Turkish Republic.

I am delighted to lead the first virtual trade mission and 1-on-1 meetings with representatives of 10 of Turkey’s leading flower and plant growers/exporters. Our goal is to remind our key customers that Turkey remains a strategic and dedicated exporter of flowers and plants to Dutch and German consumers, who trust Turkish flowers and plants as a quality and sustainable choice.
I wish you productive, flowerfull meetings.”


Why Turkey?

Ideally located on the crossroads between the West and the East, Turkey is by far the region’s most significant horticultural hub for a rapidly expanding cut flowers, plants and landscaping market.

Ornamental horticulture in Turkey is a significant component of the country’s economy with an estimated export value of $110 million in 2019, an increase of over $52 million since 2010. The main markets in Europe are the Netherlands, Germany and the UK.

$58 million


$110 million


Ornamentals production increased by 9.8% from 2013 with
production areas expanding across all ornamental categories
except bulbs.

At present, Turkey has dedicated:


to nursery stock


to cut flowers


to indoor plants

Read more about ornamental horticulture in Turkey in FCI’s Country Profile Turkey

Mission purpose

Ultimately, the goal of the 1-on-1 meetings is to help horticultural entrepreneurs generate new sales for their company by exploring the Turkish market and to provide them with market insights.

With the inaugural Turkey-Netherlands-Germany Ornamental Horticulture Virtual Trade Mission, Turkey put itself forward as an horticultural powerhouse with world-class, high-quality, sustainable flowers and plants, a benign climate and good soils, counter-seasonal supply opportunities, a young, skilled and dynamic workforce and a strong entrepreneurial spirit. Today, Turkish ornamentals producers export a ‘beautiful bouquet with mixed colours’ including fresh cut flowers, potted plants, bedding plants, trees, shrubs, perennials and bulbs around the world and are seeking to grow this business in the Netherlands and Germany.

1-in-1 meetings in private setting

The Turkish Ornamental Plants and Products Exporters Association has engaged the services of AIPH and FloraCulture International to identify, screen and arrange meetings with potential partners for each or the trade mission delegates.

The virtual event will take place over three entire days from 9am to 6pm CET. This allows for flexibility when dealing with scheduling and time zone constraints. During the meeting someone from the organisation team will participate in order to facilitate the meeting, making sure everyone joins and ensuring logistics run smoothly. The 1-in-1 meetings will be pre-arranged but strictly private!

Meet the participants here

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For whom?

For horticultural entrepreneurs from the Netherlands and Germany including breeders, growers, young plant suppliers, exporters, importers, landscapers, plant retailers, wholesalers, florists and horticultural suppliers interested in the ornamental horticulture in Turkey.

Registration and attendance at the virtual trade mission are FREE. Register now to secure your spot and discover what Turkish flowers and plants have to offer your business.


Attending exporters

Intro page copy here…

Secure your place

Virtual Trade Mission, Ornamental Horticulture, Turkey

Zoom | 09-11th March 2021 | 09:00am - 18:00pm (CET)

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