


The XX International Protea Association Conference and XV International Protea Research Symposium 2025 are set to elevate the Protea industry’s future as it brings together eminent industry professionals, researchers, breeders, propagators, marketers, producers and educators from around the world to Temecula from March 30 – April 4, 2025.
The ‘United by Protea’ conference is more than an event; it’s a commitment to cultivating a flourishing future for the Protea industry. Attendees will have the opportunity to engage with IPA and ISHS members who will share insights and knowledge on the Proteaceae family.
Educational sessions and panel discussions, lead by thought leaders in Proteaceae, will address global growing and production issues, creative farming solutions as well as marketing and floral trends to help businesses maintain and increase consumer demand.
The event offers plenty of networking opportunities for participants to interact with various industry professionals, including researchers, breeders, farmers, educators and marketers, to form connections, seek advice and learn new skills.
Another highlight are the farm and nursery tours to Resendiz Brothers Protea Growers, Kendall Farms, Rainbow Protea, Altman Plants and Bandy Ranch Floral, which will deliver a unified blend of innovation and beauty.
“We are thrilled to host this prestigious event in Temecula,” said Ismael Resendiz, president of the International Protea Association (IPA). “We aim to bring together floral industry colleagues to support our goal of increasing awareness and consumption of Proteas worldwide. The diverse range of topics and speakers at this convention will provide valuable perspectives and actionable insights for everyone involved. Plus, April is springtime in California and the Protea fields are lush and bountiful, and sure to captivate all attendees. ”
Registration for the XX International Protea Association Conference and XV International Protea Research Symposium 2025 is now open. Early bird discounts are available until September 30, 2024. For more information and to register, visit www.proteaconference2025.org