WF&FSA announces its 2021 Floral Distribution Conference

ANNAPOLIS, USA: The Wholesale Florist & Florist Supply Association (WF&FSA) will hold its 2021 Floral Distribution Conference (FDC) in Miami, Florida from June 7-9, 2021. This year’s theme is “Stronger Together, Better Than Ever,” in celebration of reconnecting after the past challenging year. It has been more than 18 months since the WF&FSA community was last together for an annual event.

This three-day conference will be a celebration of WF&FSA members and the floral industry overall with plenty of opportunities for attendees to network and discuss this past year, as well as the opportunity to collaborate with suppliers and wholesalers. The ongoing logistical challenges and product shortages will also be a key topic of conversation, including during General Sessions.

“The events of 2020 have changed the way we host FDC,” said Molly Alton Mullins, Executive Vice President of WF&FSA. “This year, there will be plenty of opportunities for members to network and connect with suppliers, wholesalers, growers, importers, shippers – the entire wholesale floral supply chain. We look forward to bringing members together to celebrate WF&FSA and our love of this amazing industry.”

During the conference, WF&FSA will also host a VIP Reception, a “Together Again” Party, keynote sessions on building leadership skills, as well as presentations from key members of WF&FSA’s leadership.

For more information and to register, visit

The Wholesale Florist & Florist Supply Association (WF&FSA) is an international association comprised of wholesalers, suppliers, growers, importers, and shippers of cut flowers, greens, plants, and florist supplies and is headquartered in Annapolis, Maryland, USA. For more information visit


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