Visitor registration now open for 2022 FlowerTrials

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Ron van der Ploeg

23 March 2022

VOORHOUT, Netherlands: The in-person FlowerTrials are back after a two-year break. From 14 to 17 June, over 60 breeding companies in the Westland (NL), Aalsmeer (NL) and Rhineland Westfalen (DE) area will open the doors at 29 locations to show their latest assortment in pot and bedding plants to growers, exporters and buyers from across the world.

This year, nine companies will make their debut at FlowerTrials, held in week 24.

Newcomers

The Polish Vitroflora is renowned for its extensive perennial assortment whereas Hortinno from Belgium specialises in indoor Azalea, outdoor japonica and Rhododendron. Denmark-based Graff Breeding offers high quality Hibiscus, Poinsettia and Mandevilla. HiBreeding from The Netherlands will show its latest development in innovative hydrangea breeding. The German Bruno Nebelung, owner of the famous Kiepenkerl brand, breeds and distributes high quality flower and vegetable seed varieties for home gardeners. Also, HM. Clause from France breeds vegetable and flower OP varieties for gardening amateurs. The French Voltz Horticulture (Graines Voltz) not only offers seed and young plants to home gardeners but also to the professional market in Europe. Finally, two Italian companies have joined the group: Lazzeri is a breeder and young plant supplier of ornamental plants for Italy whereas Sentier breeds and grows cyclamen and other young plants for the local and European market.

Long-term exhibitors

The following companies will return as exhibitors: ABZ Seeds, Agriom, AllPlant Young Plants, Anthura, Armada Young Plants, Beekenkamp Plants, Benary Samenzucht, Brandkamp, Cohen Propagation Nurseries, Danziger – Bongartz, Danziger – Imperial plants, Decock Plants, Dümmen Orange (Dutch & German location), Ebbing-Lohaus, Elsner pac Vertriebsgesellschaft, Endisch, Evanthia, Floranova, Florensis, Floricultura, Green Works, Gruppo Padana, Hassinger Orchideen, Hendriks Young Plants, Hem Genetics, HilverdaFlorist, Hishtil, Horteve Breeding, Jonge Planten Grünewald, Jaldety Plant Propagation Nurseries, Kientzler Jungpflanzen, KP Holland, Koppe Begonia, Marathon Plants, MNP / Suntory, Morel Diffusion, PanAmerican Seed, P. v.d. Haak handelskwekerij, Prudac, Queen® Genetics, Royal van Zanten, Sakata, Schneider youngplants, Schoneveld breeding, Selecta one (Dutch & German location), Syngenta Flowers, Takii Europe, Van den Bos Flowerbulbs, Volmary, Westhoff.

A new look

A new visual identity has been adopted to give the brand a fresh and modern look. Stylised drawings of breeders, visitors and their assortment in fresh, attractive colours provide a new image to accompany the slogan ‘where plants meet people.’

Marjolein Kuyucu-Lodder, International Product Manager at Florensis and FlowerTrials Board Member: “Our new visuals are highly unique and will really stand out in both print and online applications. They can be adjusted yearly while keeping the same style, allowing our brand identity to remain unique and modern, yet recognisable.”