Tulip Day makes its debut in Washington

Washington DC’s National Mall transformed into a colourful pick-your-own tulip garden on Sunday, 15 March as the capital city celebrated its first Tulip Day.

Organised by Royal Anthos in collaboration with the City of Washington and the Embassy of the Kingdom of the Netherlands, the one-day event drew an estimated 12,500 visitors. Attendees were invited to pick up to ten tulips each from a purpose-built display featuring more than 150,000 blooms sourced from growers in New Jersey and Virginia.

The world’s first tulip-picking garden opened in the Netherlands’ Dam Square in 2012. Fourteen years later, Tulip Day has evolved into a most beloved spring tradition annually taking place in Amsterdam, Antwerp,  Berlin, San Francisco, and New York. This year it took its magic also to Washington DC, capital city and political powerhouse.

The Washington edition aligned with preparations for the USA’s 250th anniversary, using the number as a symbolic thread throughout the display.

For the Dutch bulb sector, the event reflects a continued focus on experiential marketing as a tool to stimulate demand in key international markets. By placing flowers directly into the hands of the public, organisers aim to reinforce the commercial visibility of what is widely considered as nature’s most beautiful and varied spring flowers: the beloved tulip.

The event received widespread media coverage in both the USA and the Netherlands, supported by funding from the European Union and the Dutch Embassy in Washington.

 

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