IFTF and Aalsmeer Trade Fair: the countdown has begun

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Ron van der Ploeg

26 February 2018

For people who are interested in horticulture there are year-round reasons to visit the Netherlands. But from November 8- 10 there are two extra reasons: the Royal FloraHolland Trade Fair Aalsmeer and IFTF Vijfhuizen. In brief, we’ll tell you what to look for.

The floral business is full of new developments. Sustainability, digitalization and globalization are keywords for both production and trade. Royal FloraHolland is dedicated to making the chain more sustainable and to the development of a global, digital trading platform for flowers and plants. Gauge your success in the Green Age at the Royal FloraHolland House at the Trade Fair Aalsmeer.

At IFTF Vijfhuizen all industry segments are represented: products, suppliers, business channels, investors, etc. Visiting IFTF Vijfhuizen offers ample opportunity to learn from each other.

Visiting both fairs will widen your perspective on industry developments.

Royal FloraHolland Trade Fair: meeting, sharing knowledge, inspire and be inspired

Within 24,000 square meters, 700 exhibitors will show the best they’ve got to 16,000 visitors. The Royal FloraHolland Home of Opportunities is centrally located at the Trade Fair for people to meet, share knowledge, inspire and be inspired. There is a special program with interesting highlights:

Aafje Nijman presents the 2018 green trends (read more about it on page 32);
Several presentations by Let it Grow, creating awareness of the value of flowers and plants;
A workshop about online marketing by Nancy Berendsen and the Flower Council of Holland;
Workshops from Floriday, the new online platform from Royal FloraHolland;
Key note speakers on issues such as sustainability, marketing and digitalization.

As always the Trade Fair Aalsmeer is full of new and existing varieties of flowers and plants with all the added value you can think of and with the whole industry in attendance.

IFTF, World of Flowers

IFTF has expanded from 12,000 to 22,000 square meters and will be as interesting as ever. IFTF has at least two strengths : there are many international exhibitors and visitors and there is a strong focus on floristry with the event World of Flowers. There will be workshops on subjects that include:

What is the value of colour?
How do you tempt consumers by using fragrance?
How to become a winner in a digital future?

Another part of World of Flowers is the battle of the florists for the Wim Hazelaar Trophy. And there will be floral demos by extraordinary florists.

Both the Royal FloraHollandTrade Fair Aalsmeer and IFTF Vijfhuizen will be held from November 8-10. TheRoyal FloraHolland Trade Fair is open from 09:00 to 17:00 ( Friday from 09:00 to 15:00). The IFTF is open each day from 10:00 to 18:00.

More info on the Royal FloraHolland Trade Fair Aalsmeer: www.royalfloraholland.com

More info on IFTF: www.hppexhibitions.com