Trade Fair Aalsmeer to be held under the ‘new normal’

AALSMEER – Sfeerfotografie Royal FloraHolland Trade Fair Aalsmeer 2016 © 2016 Foto: Nils van Houts

AALSMEER, Netherlands: Royal FloraHolland says that its highly-anticipated exhibition Trade Show Aalsmeer looks set to stick to its planned 4-6 November dates, despite the current coronavirus situation.

The pandemic has had an enormous impact on the country’s ornamental horticulture industry, with at the height of the crisis tons of unwanted flowers being composted in situ as garden centres and florist shops in key export markets such as France, Italy, Spain and Belgium closed were forced to close.

Royal FloraHolland, however, does not doubt that the sector is resilient enough to overcome this challenge and believes that the actors of the value chain will emerge from this crisis more robust than before.

Since retailers started opening again, the demand for flowers and plants has been strong because so many people are spending more time at home and in their garden. By this very nature, Royal FloraHolland expresses cautious optimism for Trade Fair Aalsmeer  which will take place at the auction’s facilities in Aalsmeer on 4-6 November 2020.

The show will open with protocols in place to ensure its exhibitors and visitors remain safe and in accordance with government advice and social distancing guidance. The show will bring 330 exhibitors (under normal circumstances the show floor accommodates 600 exhibitors) together, with full observance of social distancing and safe use of the available space. Only people who have an allocated time slot booked can attend.

True to tradition, Trade Fair Aalsmeer will host its Greenovation  Awards ceremony.

Organisers say they may  extend the opening hours.

The limited number of visitors gives both buyers and growers the time and space they need for productive conversations. It also ensures that the Fair is a Covid-safe event. “

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