ESSEN, Germany: The 38th IPM ESSEN is returning to Essen, Germany from 28-31 January, 2020, staged by Messe Essen. IPM ESSEN is the world’s largest, most international and influential show on the horticultural calendar, covering the entire value chain of trees, plants and flowers, technology, floristry and point of sale. If your business is floriculture, then here are five reasons why you should be there.

  1. People

IPM ESSEN is by far the largest international event dedicated to the ornamental horticulture sector – so why wouldn’t you want to visit? Last year, there were no fewer than 53,000 trade visitors and 1,500 plus exhibitors, occupying eight exhibition halls (ten if you include the floristry hall 1A at basement level and the Galleria exhibition corridor). But it’s not the number of people who attend that makes the show outstanding; it’s the quality.

As Jeroen Schilder, category manager at the Netherlands’s largest garden centre chain Intratuin puts it, “For buyers who specialise in sourcing plants from abroad the international IPM show is an absolute must see.”

What’s more, Germany is the top spender and largest importer when it comes to flowers and plants with one of the highest pro capita spending in the EU. By referencing a famous German car manufacturer’s slogan one could say: ‘Wir leben Pflanzen’ (‘We live plants’).

  1. Innovation

IPM Essen is where the entire ornamental horticulture community comes together to learn what’s new. At IPM ESSEN, you will witness some of the biggest product announcements of the year first hand. The event’s ‘cherry on the cake’ is the newest plants and flowers occupying pride of place in the IPM Novelty Showcase.

  1. Global buying power

IPM ESSEN welcomes people from 46 countries. The show attracts large delegations from around the world including Brazil, China, India, Mexico, Turkey, Russia, Saudi Arabia, UAE and Qatar, who are developing themselves as horticultural powerhouses. Standing out proudly are the show’s country pavilions with Denmark, Italy and the Netherlands traditionally prominently present. This year, France is the partner country of IPM Essen, running an impressive country pavilion in Hall 2.

  1. Education and Inspiration

True to tradition IPM ESSEN offers a top-notch educational programme including the Future Landscape Conference for nursery stock growers, contractors and landscapers, FDF’s floral design demonstrations, the ‘Sustainability at Municipal Level’ conference hosted by the  Federation of German Nurseries and the annual meeting of the European Nursery Stock Association (ENA). The North Rhine-Westphalia Association for Horticulture, Landscaping and Sports Field Construction will hold a conference on business succession planning.

Attending IPM ESSEN gives visitors a 24 months preview into the future. In the short term, you will see what’s coming to market in the run-up to the most essential floral holidays. The show’s Discovery Centre will focus on new findings and ideas for the successful marketing of horticultural products and services. Dutch TV celebrity, trend watcher and garden stylist Romeo Sommers will be responsible for creative idea generation and implementation.

5. Awards

There are plenty of opportunities to inspire and celebrate new plants and concepts including the IPM Neuheit Awards and the IPM Show Your Colours Award (organised by Messe Essen in cooperation with BIZZ Communications).

IPM Essen is host to the AIPH International Grower of the Year gala dinner. This glittering award ceremony recognises industry achievements. It is also the best chance to network with peers from around the world and share pride in the floriculture industry

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