The UK’s Young People in Horticulture Association (YPHA) announce David Austin Roses as final Key Partner

The Young People in Horticulture Association are delighted to announce David Austin Roses as their final YPHA key partner for the 2023-2024 term- joining Floramedia, Boningale, ICL and the RHS at the forefront of advocating for young people in our industry.

YPHA treasurer, Lilidh Matthews, described the partnership as a ‘great honour’ for YPHA, stating that “David Austin Roses are one of the few horticultural brands that could claim to be a household name globally, with their rose breeding, growing and brand power having raised the bar for the rest of the industry”.

Andrew Henry, Growing and Fulfilment Director for David Austin Roses, added “We are delighted to launch this partnership with YPHA. The next generation are the future of Horticulture in the UK. I am thrilled that we can help support an environment in which young people can be inspired with likeminded people to help develop and expand their skills, knowledge, confidence, and experience. We are very pleased to be a Key Partner supporting YPHA as they inspire young people to pursue careers in horticulture to bolster our industry and innovate for the future.”

Partnerships such as this are the backbone of YPHA, facilitating opportunities, education, and empowerment for a membership approaching 350, and helping to strengthen the prospects of our industry in the process. Along with YPHA’s five Key Partners, the successful applicants for ten ‘Supporter’ level positions are soon to be announced; these will be selected from an expressions of interest process which garnered significantly more applications than available positions!

Mollie Higginson, Natalie Porter and Liam Cleary founded the Young People in Horticulture Association (YPHA) in January 2020. The organisation now brings together 350 under 35s from all corners of horticulture, with a mission to engage, educate and empower horticulture’s younger contingent. Events are both social and educational in nature.

YPHA’s primary focus is to consider how the industry might evolve to appeal to a younger demographic than has previously been the case both in terms of future horticultural employees and future garden centre customers.

For more information on YPHA visit www.ypha.org.uk

For more information on David Austin Roses visit www.davidaustinroses.co.uk