The UK’s Horticultural Trades Association appoints marketing director

Elia Johnston.

DIDCOT, UK: The Horticultural Trades Association (HTA) has today announced the appointment of Elia Johnston as its marketing director. 

Elia joins the HTA after over three years at UK Flooring Direct, where she was most recently chief commercial officer and a board member. Prior to this, Elia spent 13 years at Homebase, working across a variety of marketing and commercial roles.

An experienced leader with broad marketing knowledge and a thirst for continuous learning, Elia is passionate about driving a culture in which the team feels proud of the experience that they are providing to their customers. In every organisation that she has worked at, Elia has championed a collaborative approach to driving improvements.

Elia Johnston, newly appointed marketing director at the HTA, said: “The HTA is an incredible organisation with a fantastic reputation for driving positive change and improvements for the garden industry. I am very excited to be joining the business and can’t wait to be part of the team, which does such a great job in serving and supporting our members and the industry so well.”

James Barnes, HTA Chairman, said: “We are very pleased to welcome Elia to the HTA as Marketing Director. Elia brings with her a wealth of experience from both within and outside of the garden industry, which will be invaluable to us as we continue to shape our marketing strategy and find meaningful new ways to engage with and support our members.”

The Horticultural Trades Association (HTA) is the trade association for the UK garden industry, representing commercial growers, manufacturers, garden centres and domestic landscapers. It helps its members to flourish by promoting, supporting and nurturing the garden industry through their key values; collaboration, innovation, influence and integrity.