The International Association of Horticultural Producers (AIPH) members consist of thousands of growers of flowers and ornamental plants around the world who are together united by one essential goal – promoting the place of plants in people’s lives.
AIPH is responsible for approving the world’s most exceptional horticultural expos creating long lasting green legacies in cities across the globe.
AIPH Blooming Economies & Cities to Inspire The World 2.0. Up-to-date statistics from recent Expos hosted in Asia and Europe.
Learn moreAIPH hosts several conferences, webinars and events such as the International Grower of the Year award throughout the year. Read about these along with the latest news about the association’s activities.
The AIPH International Grower of the Year Awards celebrate the best of the best in ornamental horticulture
Learn moreAIPH’s key aim is to stimulate demand for ornamental trees, plants and flowers worldwide. We are committed to supporting growers in achieving this by protecting and promoting the interests of the industry.
The AIPH’s Global Industry Intelligence Centre (GIIC) is an international hub for industry information and knowledge exchange.
The report contains insights on production and consumption of the floriculture industry in Thailand, imports and exports, and business opportunities
DownloadAIPH Green City activities promote the essential role of plants in creating vibrant urban areas in which people and businesses can thrive.
From Italy’s Riviera dei Fiori, where passion for horticulture runs deep, Patrucco Idea has built a reputation for creating ornamental products that delight florists and guarantee growers reliable returns. For more than three decades, the Patrucco family has specialised in rose hips and innovative decorative branches, combining proven varieties with constant innovation.
Since the 1990s, Patrucco has bred roses that set spectacular decorative hips, now sold by the millions at European flower auctions each autumn. Under the exclusive brand I Frutti dell’Amore® (“The Fruits of Love”), three standout varieties continue to capture the market:
Corallo – The international bestseller. Bright clusters of coral-red hips make this variety a guaranteed crowd-pleaser.
Zaffiro – Distinctive sapphire-orange hips offer florists an elegant and versatile option, ideal for both modern and traditional designs.
Corallo Erecta – A thornless evolution of Corallo, with strong, upright stems that are easy to handle and highly profitable for growers.
What makes I Frutti dell’Amore® so successful? Long vase life (over a month), strong stems, and reliable demand. For growers, it’s a low-risk, high-value crop with global recognition among buyers and florists.
Every February and March, just in time for the Easter market, Springy® arrives: sinuous, curved branches with fresh green shoots that keep growing in the vase. Their natural movement brings arrangements to life, offering florists an exciting, sustainable material that’s easy to use. Productive, easy to cultivate, and increasingly popular, Springy® is a no-waste crop that delivers excellent returns.
Patrucco also pushes the boundaries of floral design with Le Radici dell’Amore® (“The Roots of Love”). These sculptural, ornamental rose roots are displayed upside down, opening new creative and commercial possibilities. Striking, unusual, and conversation-starting, they help florists and retailers stand out by offering something completely different.
Patrucco plants are designed for growers: robust, often thornless, and easy to manage. With established demand across Europe and beyond, they offer consistent sales and low production risks.
Growers also benefit from direct support — young plants are supplied with strong vigour and adaptability, alongside technical assistance and introductions to existing buyers. This ensures your stems are already in strong demand, minimising risk and maximising returns.
For growers, this means low risk, simple management, and reliable returns. Choosing Patrucco plants is a secure investment.
For details or a personalised quote on young plants, contact us:
Email: info@patruccoidea.com
WhatsApp (EN/ITA): +39 329 9552062
Website: www.patruccoidea.com
