


International speakers and organisers mark the opening of the Taean International Horticultural Healing Symposium, a key knowledge platform within the Expo programme.
At the 2026 Taean International Horticultural-Healing Expo, the International Symposium programme on the opening day highlighted a clear shift in how horticulture is being positioned, not only as a production sector but also as a contributor to wellbeing, design, and wider economic activity.
Rather than focusing on individual technologies or crops, discussions centred on how plants are being integrated into new value models, in which production, experience, and environmental performance are increasingly linked.

The international symposium programme brings together industry and research to explore horticulture’s role in production, design and wellbeing.
A key message from the symposium was the move past traditional production metrics towards broader outcomes. Presentations emphasised how flowers and plants are used to support mental and physical wellbeing, particularly in urban and healthcare environments.
For growers, this represents a gradual shift in positioning. Plants are no longer sold only as products but as part of services and experiences, from therapeutic landscapes to visitor-based farm models.

International jury members, including AIPH representatives, assess plant quality and presentation as part of the Expo’s horticultural competition and knowledge exchange.
Speakers also pointed to the growing integration between plant science, landscape design and end-use environments. Research into plant performance and human response is increasingly being applied in real-life contexts, creating new expectations around how plants are selected, grown and used.
This creates opportunities for growers to engage with markets where plant value is defined not only by yield or appearance, but by function — including wellbeing, environmental impact and user experience.

AIPH Secretary General Tim Briercliffe evaluates planting design as part of the international jury process at the Expo.
The symposium reinforced a theme visible across the 2026 Taean International Horticultural-Healing Expo: technology is playing a dual role. Controlled-environment systems, automation and smart farming tools are not only improving production efficiency but are also being used to communicate how horticulture works to wider audiences.
For the industry, this suggests a shift towards greater transparency and engagement, in which production systems become part of the story presented to consumers, investors, and policymakers.
The question for growers is no longer whether these models will develop, but how quickly they can be adapted into commercially viable production systems.

The international jury reviews garden entries, combining design assessment with on-site evaluation of planting and landscape execution.
As part of an AIPH-approved International Horticultural Show, the symposium also underlined the role of Expos as stages for knowledge exchange.
AIPH Secretary General, Tim Briercliffe, said:
“What we are seeing here is horticulture being positioned in a much broader context. It is not only about production, but about how plants contribute to wellbeing, to urban environments, and to how people experience places. For growers, that opens up new ways of thinking about value and how their products are used.”