ENKHUIZEN, Netherlands: Starting week 25, Syngenta Flowers offers plant breeders, propagators, plant brokers, growers, and press virtual trial tours. The online trial garden showcases the company’s newest introductions, core product, brands, and best sellers. Access to the Syngenta Flowers Virtual Tour is free and open 24/7. Pre-book a virtual tour today at www.syngentaflowers.eu/virtualtour
The virtual tour not only offers a 360° experience; it also links to additional information and videos about genetics, brands, and technical advice. Visitors can choose between strolling along with the new assortment or a guided visit with Syngenta’s technical experts. The Virtual Tour will be available in multiple languages. The preparation for the next annuals and perennials season has never been so easy.
Commenting on Syngenta Flowers’ virtual tours Sandra Verlaat, head of marketing Europe, says, “Due to the measurements taken against corona virus, we had to cancel quite a few crucial flower events. To come up with a convenient alternative, we decided to explore digital solutions. In March, the California Spring Trials event was transformed into an online experience, hosted by our colleagues in the USA. This successful, two-day event was full of interesting webinars. We are now taking the next step by showcasing our product offer in this online space.”
The 360° virtual tour enables the viewer to experience the latest additions and highlights of the assortment as if they were physically in the greenhouse. The technology is comparable to what users know as Google Street View, where you can look around at many viewing points down the road.