Syngenta Flowers inks exclusive partnership deal with Begonia breeder Marcin Wojtczak

ENKHUIZEN, Netherlands: Last month, Syngenta Flowers and Polish breeder Marcin Wojtczak announced a collaboration in Begonia tuberhybrida, a strategic crop for Syngenta Flowers, supporting the company’s ambition to further help growers be successful today and in the future with truly differentiated products.

Marcin Wojtczak is the breeder of Begonia Limitless, a very successful series in the market with 10 per cent larger flowers and a wide colour range. This close cooperation will combine the distribution networks of both companies, unlocking the full commercial potential for this innovation in Begonia.

“I have been a big fan of Begonia Limitless for many years,” said Mark Schermer, Head of Syngenta Flowers. “Marcin and I have been working on the cooperation for some time now. I am very proud to officially be a preferred vendor of Begonia Limitless. Limitless is not only big in size, but also big in colour, having the widest colour range in a series. It is one week earlier compared to other Begonia series, with quick and easy cultivation requiring less plant growth regulator. We view Limitless as Syngenta’s own genetics and will treat these as such in all of our sales and marketing efforts. I am excited about the series and Marcin’s pipeline only fuels this excitement.”

Marcin Wojtczak added: “I truly appreciate the support my genetics are receiving. This cooperation gives me expanded reach into markets worldwide, something that would be difficult to reach on my own. I am happy that Syngenta Flowers has shown a lot of respect for the distributors that I had already engaged with. This agreement is the proof of a true partnership.”

The signing of the agreement was executed in Poland by Marcin Wojtczak and Steve Waters, Product Manager at Syngenta Flowers.

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