ENKHUIZEN, Netherlands: Last month, Syngenta Flowers and Polish breeder Marcin Wojtczak announced a collaboration in Begonia tuberhybrida, a strategic crop for Syngenta Flowers, supporting the company’s ambition to further help growers be successful today and in the future with truly differentiated products.
Marcin Wojtczak is the breeder of Begonia Limitless, a very successful series in the market with 10 per cent larger flowers and a wide colour range. This close cooperation will combine the distribution networks of both companies, unlocking the full commercial potential for this innovation in Begonia.
Marcin Wojtczak added: “I truly appreciate the support my genetics are receiving. This cooperation gives me expanded reach into markets worldwide, something that would be difficult to reach on my own. I am happy that Syngenta Flowers has shown a lot of respect for the distributors that I had already engaged with. This agreement is the proof of a true partnership.”
The signing of the agreement was executed in Poland by Marcin Wojtczak and Steve Waters, Product Manager at Syngenta Flowers.
For more information visit HERE