ENKHUIZEN, Netherlands: Syngenta Flowers has appointed Felix Schlösser as the company’s new Head of Marketing EAME for Syngenta Flowers.
Felix previously held the position of Sales Unit Manager Germany, Austria and Switzerland (DACH). He brings practical experience and knowledge in both marketing and sales to the marketing team and supports the company’s focus on growth and innovation in recent years and a new 15-year strategic roadmap to further help growers be successful today and in the future.
Felix’ marketing background starts at KEDGE business school where he specialised in marketing management before working in various positions in brand and portfolio management of the fast moving consumer goods industry and now, since 2020 Syngenta Flowers. This appointment is a good example of Syngenta Flowers’ commitment to keep investing in a strong marketing organisation on global and regional level.
Schlösser about his change to marketing: “I am now even more excited as my new role will allow me to drive implementation of our recently presented 15-year strategic plan in which I was one of the core contributors. This opportunity allows me to combine my strategic learnings from other industries with my market knowledge as the former sales manager. I am looking forward to be part of an experienced marketing organization and a strong management team.”
The newly appointed Global Head of Marketing, Emily Mason is proud to have Felix on board. She says, “We will work together to build a bridge between regions and leverage resources to launch new products globally, ensuring they are an appropriate fit to each unique regional market. Felix’s operational business acumen within Syngenta is an asset, he has excellent knowledge of products and fit. His sales experience, specifically customer facing, strengthens the marketing team’s connection to their audience, ensuring the grower is clearly in sight.”