BASEL, Switzerland/FOXLEY, UK: Flower and home garden vegetable seed breeder Floranova has been sold to Syngenta, a leading agriculture company that develops and produces agrochemicals and seeds.
Oaklins’ dedicated horticulture team together with the local team in the United Kingdom acted as the exclusive financial advisor to the sellers.
Floranova, founded some 40 years ago in the United Kingdom., has become well-known in the industry for its strong brand and for meeting the needs of growers in both established and emerging markets.
Syngenta, with more than 2,300 employees in the flowers business, is a well-established player in the pot and bedding plants market, serving growers around the globe. It is known for breeding innovative varieties that offer outstanding performance, both for professional growers and retailers alike, in the landscape and the consumer garden segment.
Floranova’s broad portfolio and international presence will be important to Syngenta in fast growing markets, like China and India.
Financial terms of the deal were not disclosed.