AALSMEER, Netherlands: Aalsmeer-based wholesale supplier of indoor and outdoor plants Superplant B.V. and OZ Planten, a member of Dutch Flower Group have agreed to merge their operations.
For over a decade, Superplant has been fully focused on supplying wholesale customers across Europe with plants procured either via the daily auctions or directly from leading growers.
Superplant owner-director Frank Notenboom expects the merger to deliver substantial synergies. “OZ Planten’s network, logistics and state-of-the-art web environment will provide our team of specialists with all kinds of possibilities for serving our wholesale customers better than ever before. As a team within the team, we’ll really strengthen each other.”
OZ Planten Managing Director Henk-Willem Spaargaren is delighted about the merger and also sees many possibilities opening up, as the integration of the Superplant team further strengthens their position within the wholesale segment. He says, “Aspects such as our logistics, marketing and digitalisation mean OZ Planten will be able to provide Superplant customers with a lot of added value. I am in no doubt that this will also strengthen customers’ positions, bringing additional opportunities for growth.”
Superplant will continue to operate under brand name while its management team remains unchanged.