15 March 2018
HASSELT, Belgium – March 15, 2018 – Smithers-Oasis Company, a worldwide leader in providing solutions throughout the plant and flower journey from propagation to presentation, recently received verification for its Floralife® Express Clear 100 for post-harvest rose care from Royal FloraHolland.
Royal FloraHolland, the world renowned floral auction located in The Netherlands, is a Dutch cooperative of growers and the largest floral auction in the world. Floralife® Express Clear 100 received the verification after a stringent, four-phased, year-long testing procedure that began in early 2017.
“The process involved a precise temperature- and humidity-controlled testing procedure with Express Clear 100 and roses—including a one-day grower simulation, a four-day transportation simulation, a two-day retail simulation and, finally, the consumer vase-life simulation,” explained Jan Boers, research and development manager, Floralife Europe, who led the efforts for the verification. “We are excited that Floralife® Express Clear 100 worked so well and for some varieties, surpassed the competition in the tests for average vase life after-treatment.”
The Royal FloraHolland verification process means that as of March 15, 2018, Floralife® Express Clear 100 will be added to the list of approved treatments for growers. Flowers sold through the auction must adhere to very precise product specifications regarding how they are packed, treated and transported. As part of the process, growers are informed that Floralife® Express Clear 100 is an accepted and recommended pretreatment for roses.
Floralife® Express Clear 100 is an innovative hydration and treatment solution that allows fresh-cut flowers to become fully hydrated. The premium solution is formulated to keep fresh-cut flowers looking fresh, optimizing vase life and improving quality.
“Our customers requested that we obtain the verification from Royal FloraHolland when they witnessed how well Express Clear 100 performed,” said Marco Marques, managing director, Europe, Floralife. “Obtaining the verification makes our customers’ lives easier—and everyone at the auction now has access to the best product for rehydrating roses.”
The Floralife® brand includes a complete line of premium and innovative products for postharvest flower care and handling. Floralife® Express Technology joins a complete line of products that support the entire cut-flower distribution chain from harvest to vase; from growers to wholesalers and from supermarkets and retail shops to the consumer. Floralife® products provide the ultimate enjoyment experience for the end consumer with solutions for pretreatment, hydration, transport and storage, and flower food solutions for nourishment and conditioning.