The world of horticulture is gearing up for its most anticipated event, IPM Essen 2025, where innovation, sustainability, and creative inspiration will take centre stage. From 28 to 31 January, the trade fair in Essen, Germany, will host industry professionals from across the globe. At the heart of the event lies the dynamic BIZZ Holland stand in Hall 8, featuring a groundbreaking addition: the Show Your Colours Garden Centre.
Positioned near the ‘Ost’ entrance, this vibrant showcase is the result of a unique collaboration between 18 leading Dutch horticultural brands. Together, they have created a visually stunning and conceptually enriching display aimed at garden centres seeking innovative ways to captivate their customers.
A flourishing collaboration
The Show Your Colours Garden Centre embodies the spirit of collaboration, with brands such as Addenda®, Amigra, and Betuwe Plant B.V. leading the way. Each brand brings its specialities to the fore, united by a shared vision of sustainability, creativity, and customer engagement. Addenda®, for instance, highlights its top-quality Campanula and Hebe plants, supported by eco-friendly point-of-sale materials designed to enhance retail displays and boost sales.
Similarly, Amigra showcases its signature ornamental grasses, including the dazzling Festuca glauca ‘Intense Blue,’ a year-round favourite. Their dedication to combining visual appeal with practical solutions makes them a standout feature of the garden centre.
Betuwe Plant B.V., meanwhile, introduces its O2Tree concept, a system designed to bring structure and clarity to outdoor garden centre displays. This innovative approach not only simplifies customer choice but also transforms the shopping experience, leading to increased sales in the avenue tree segment.
Inspiration meets practicality
The Show Your Colours Garden Centre offers more than just inspiration; it provides practical tools and actionable ideas for garden centre operators. Visitors can explore atmospheric concept tables, stylish displays, and cutting-edge point-of-sale materials tailored to meet the demands of modern retail.
Brands like Arie Bouman Tuinplanten, with its diverse range of roses, and Cammeraat Potcultuur B.V., known for its sustainable ornamental grasses, demonstrate how innovative presentation techniques can elevate plant sales. From photogenic perennials at Colour Your Garden to the versatile Wonder Tree by Fruithof B.V., every element of the Show Your Colours Garden Centre is designed to inspire garden centres to think differently about how they engage their customers.
Sustainability at the forefront
A key theme of the Show Your Colours Garden Centre is sustainability. Brands such as Magical Hydrangea, with its unique colour-changing blooms, and R. Moerings Waterplantenkwekerij, Europe’s largest aquatic plant nursery, illustrate how eco-conscious practices can go hand in hand with aesthetic appeal. Innovations like 100% recycled pots and peat-free cultivation practices underscore the industry’s commitment to reducing environmental impact while enhancing the quality of its products.
A destination for discovery
IPM Essen 2025 offers garden centres an unparalleled opportunity to explore the latest trends, technologies, and products. The Show Your Colours Garden Centre, with its vibrant presentations and collaborative ethos, is set to be a must-visit destination for attendees. As a hub of creativity and sustainability, it promises to provide garden centre professionals with the tools and ideas they need to stay ahead in a competitive market.
From the innovative hydrangeas of Alex Schoemaker Living Creations to the compact, versatile Fargesia ‘One Boo’ bamboo from Van Oploo Tuinplanten and Plant Select, the showcase brings together an extraordinary array of products designed to inspire and delight.
For those in the horticultural industry, the Show Your Colours Garden Centre at IPM Essen 2025 is not just an event – it’s a movement. By blending creativity, sustainability, and practical solutions, it sets the stage for a brighter, greener future for garden centres across the globe.
