Show Your Colours and BIZZ Holland to unveil garden centre prototype at forthcoming IPM Essen

Using their familiar tagline ‘Show Your Colours’,  the Dutch nursery stock sector in association with Bizz Holland will be once again hosting a group pavilion at the forthcoming IPM Essen show. In an absolute first, the 40 tree, shrub and ornamental plant growers will unveil a prototype of the garden centre of the future.

The Show your Colour themed garden Centre will be in a prime location, in the Hall 8 (8A31-2 & 8A21-5) dedicated to the nursery/plants sector. If you are weighing to open a new garden centre or redesign an existing one, this demo garden centre explores store design, retail shelf space optimisation, product branding, and storytelling.

More than 20 renowned plant brands will join forces to create a unique presentation of concept tables in a garden centre setting, including POS materials.

The concept garden centre will be about discovery and experience and will show green professionals how a curated and unique selection of plants and strong visual communication can help evoke emotions with the shopping audience, establish a relationship with consumers, and increase brand recognition.

The Show Your Colours Garden Centre will also provide plenty of inspiration for special campaigns and practical support in sharing plant features and care tips for  customers.

IPM Essen will be held at Messe Essen, Germany between 28-31 January 2025. It is the premier international trade exhibition for plants, flowers, tech, garden features and floristry, and everything in between.

Along the garden centre prototype the Dutch nursery stock sector will showcase a wide range of  avenue trees, ornamental shrubs, conifers, garden roses, young plants, and perennials.

The Bizz Holland stand is also the place where trade show goers can spot the plants that this year are vying for the annual Show your Colours award.

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