Selecta One joins the Floriculture Sustainability Initiative

STUTTGART, Germany: In January, Selecta One joined the Floriculture Sustainability Initiative (FSI).  The German breeding company supports the overarching FSI goal of a ” transparent and responsible supply chain” in 2025.

Under the three pillars of ” Responsible Production and Trade”, “Responsible Conduct” and “Integrated Reporting”, Selecta One commits itself to have 90 per cent of their internationally produced and traded flowers and plants sustainable by 2025 and to reduce the carbon footprint for selected products by the same year.

Selecta One also shares FSI’s ambition to reduce the living wage gap of workers at farm level and to report on progress and integrate due dilligence reporting.

Sustainability is in Selecta’s corporate DNA. The company wants to understand the impact of its actions and products on the environment, people and society and act as an example for sustainable improvements.

The company hopes that the FSI network will help to jointly develop solutions for the change towards more sustainability.

The fact that the breeder takes responsibility for people, planet and profit very seriously is shown by the new informative website with a sub-page on sustainability at Selecta one:

FSI started in 2013 as a market-driven initiative that brought together international floriculture stakeholders to jointly advance sustainable production and trade. By 2020, FSI and its members have achieved common milestones in responsible production and trade, innovation and best practices. Building on these achievements, FSI 2025 will promote transparency and responsibility in the ornamental supply chain through responsible production and trade, responsible behaviour and integrated reporting.

The Selecta Group is a world-leader in breeding, growing, and marketing of innovative plants both ornamental and functional. Our breeding activities comprise bedding and balcony plants, houseplants, perennials and cut flowers, and in 2022, we expanded our range to include young vegetable plants. With production sites and sales offices spanning Europe, Africa, Asia, and America, we serve all relevant markets worldwide.

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