21 November 2019
EMSBUREN, Germany: German breeder Selecta One hosted its annual Magic Stars event for Europe’s Poinsettia growers in the greenhouses of Emsflower in Emsbüren/Germany and Floripartner in Denmark. The event provided them valuable insight into the companies whilst browsing Selecta’s existing and new Poinsettia product portfolio.
First-hand information: Selecta One presented every single variety with its advantages and characteristics and answered all questions. The slightly different Poinsettia Christmas Mouse® with round instead of pointed leaves including a cute cartoon story concept and the worldwide novelty and new superstar of Christmas stars SkyStar® with white dots on red backs were particularly highlighted by Selecta one.
Christmas Break with homogeneous growth, the versatile Christmas Universe and Holy Day with excellent rooting system were recommended as very strong red varieties. The red Christmas Eve is ideal for sales in November according to Selecta one. Christmas Candle and Happy Mood are the names of both red new varieties with very thick and strong stems.
The breeding company has also stunning white varieties to offer: for example, the new variety Christmas Frosting with especially large bracts.
Still successful and popular are both series Christmas Feelings® and Christmas Beauty with many different colours. Christmas Feelings® varieties such as Christmas Feelings® Merlot in dark red and Christmas Feelings® Pearl in bright pinkish-white promise a strong rooting system and relating thereto a long shelf-life. Christmas Beauty varieties offer the growers easy to control and excellent branching plants and modern colours with fantastic effects for the customers. Christmas Beauty Queen und Christmas Beauty Princess, for example, are true eyecatchers.
Also, the nice and colourful Princettia® varieties convinced the visitors: from the classic pink to special neon and shining pink, till the pure icy white.
The team of Selecta One and its partner Floripartner in Denmark took a lot of time to answer all questions and provided the customers with helpful tips. In Denmark, many customers from Denmark, Norway, Sweden and Finland visited the events and got inspired by the various varieties on Tuesday and Wednesday. In Germany, more than 100 guests were welcomed at the sites of Emsflower and learned everything about Selecta’s Magic Stars, their cultivation and production during the tour through the company.
The family company Selecta One is a world-leader in breeding, producing and marketing vegetatively propagated ornamental plants. The breeding activities include bedding and balcony plants, poinsettias, perennials and cut flowers. With eleven production sites and distribution companies in Europe, Africa, Asia and America, the corporate group serve all relevant markets worldwide.