02 May 2019
STUTTGART, Germany: German plant breeder and propagator Selecta one today announced it has acquired La Villetta s.r.l., including the company’s breeding programme as well as Colombia-based La Villetta Colombia Ltda. that serves one of the world’s major production areas of cut carnations.
The Baratta family will keep the site in Italy, which will be leased to Selecta one. Massimo Baratta and his brother in law Gianfranco Fenoglio will continue to work for a period of five years for Selecta one, contributing their excellent know how and experience in breeding. The owners and CEOs of Selecta one, Per and Nils Klemm, as well as the Baratta family are convinced that this step will strengthen the position as the leading breeder and supplier of carnation worldwide.
La Villetta s.r.l. is Italian firms that operates in the breeding, production and marketing of new varieties of carnation. The family Baratta, a well-known carnation breeder since generations that in over fifty years of activity has created carnation varieties that are nowadays known all over the world.
The principal activity of La Villetta s.r.l. is carnation breeding and selection, that can easily be produced in different climatic conditions of the principal areas of flower production. The result of this long experience is the creation of an assortment of varieties that satisfies the requirements of almost the totality of carnations growers worldwide. La Villetta s.r.l. can supply both cuttings as well as mother plants (rooted or unrooted).