Saudi Arabia now has its own horticultural trade exhibition: SIFG

Panoramic view of Riyadh city at Before sunset

Saudi Arabia aims to diversify its economy by reducing its focus on crude oil and is committed to increasing urban green spaces through garden and reforestation projects across the country. With this is mind,the country’s new Saudi International Flowers & Gardens exposition (SIFG) doesn’t come as a surprise.

Set to open its doors at Riyadh’s International Convention & Exhibition Centre from January 21-23, 2020 SIFG promises to be a lush green oasis of cut flowers, potted plants, perennials, nursery stock products and everything in between whilst providing perfect networking opportunities for industry professionals.

According to the organisers, SIFG Expo  is an international trade fair for floristry, horticulture and gardening, aimed at professional florists, gardeners, landscapers and other professionals who work with plants. “The trade show is an excellent opportunity to gain new customers, to network with colleagues and to introduce the own products and services. SIFG will gather experts in the fields of plant cultivation, propagation, and plant disease prevention and treatment under one roof.”

SIFG has the ambition to become the major gardening event in Saudi Arabia. “It will provide plenty of marketing opportunities. Involvement from all aspects of the horticultural industry will ensure we create colourful, educational and aesthetic exhibits making certain the viewing public get value for their money, expert advice and first hand knowledge of the gardening industry” , say the organisers.

SIFGexpo is the outcome of the significant changes happening in Saudi Arabia and with the mega projects taken place in the country, especially in Riyadh. Vision 2030 and the Green Riyadh city theme will give SIFGexpo a powerful boost, not to mention the mega building projects which combined represent an investment of 83 billion SAR. The Green Riyadh Project, the King Salman Park Project and the Sports Boulevard alone account for the planting of 7.5 million trees.

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