Ruud Knorr to join horticultural collaboration network Greenport Aalsmeer as its news director

Greenport Aalsmeer, a trilateral network of organisational links between universities, the government, municipalities and industry, has appointed Ruud Knorr as its new executive director, following in the footsteps of Ronald van den Breevaart, who will hand over the reins over a 4-year tenure. Knorr will take office on 1 January 2025.

Knorr – aged 57-  brings nearly 30 years of experience in ornamental horticulture with a deep understanding of the supply chain.

He previously worked as Business Unit Manager at Landgard, managing director at Veiling Rhein-Maas (2011-2016), director Retail and  Plants at Dutch Flower Group (2017-2020) and Chief Commercial Officer at Royal FloraHolland (2020-2024).

Knorr currently serves as interim director at LTO Bedrijven.

Gido Oude Kotte, chairman of the Greenport Aalsmeer board says, “Ronald van den Breevaart has been instrumental in driving growth at Greenport Aalsmeer, which today is a focused business plattform run by a professionial team. We are grateful for what Ronald achieved. Ruud Knorr will bring the leadership needed to build on our success. With Knorr at the helm, Greenport Aalsmeer is poised for a new level of achievement.”

Commenting on his new role Knorr says, “I look forward to develop Greenport Aalsmeer’s valuable network further in association with entrepreneurs, government, research and education.”