10 January 2022
AALSMEER, Netherlands: Dutch auction house Royal FloraHolland reports a turnover of €5.6 billion in flower and plant sales for 2021, an increase of €800 million over the pre-coronavirus record year of 2019.
More than 14.1 billion plants and flowers changed hands in 2021 at Royal FloraHolland’s four marketplaces: Aalsmeer, Naaldwijk, Rijnsburg and Eelde. In 2019, supply volumes were 12.3 billion with a turnover of €4.8 billion. In 2020, the first year of the pandemic, the auction reported 4.7 billion in flower and plant sales with supply volumes amounting to 11.4 billion.
Turnover increased thanks to 20 per cent higher median prices for plants and flowers compared to 2019. Turnover increased across all categories, that is cut flowers, potted plants and garden plants.
Operating profit amounted to €5.6 million thanks to lower expenses. This calculation reflects the annual report 2019 published on 23 April 2020.
In 2021, the share of sales through the auction’s digital platform was more than 1 billion.
Royal FloraHolland is a cooperative with 5,406 suppliers and 2,458 customers.